The advertising and marketing industry is rapidly changing on a daily basis. With introductions of new features to apps, trends becoming more apparent than others, and many people developing their content creation games on social media, there has been an interesting shift in marketing strategies by brands.
Digital marketing is being revolutionised by creators and brands together, and with influencer marketing a proven source of marketing, it’s becoming more in demand than ever. Last year, TikTok overtook Google is becoming the most popular site online which caused other social media platforms to prioritise short-form video content over traditional pictures and video posts.
Brands and businesses are partnering with influencers as an effective way of marketing their profile. In our recent article, we found that popular creator Chloe Morello caused a product to sell out by uploading on TikTok video, generating $100 thousand dollars for the brand. This shows just how powerful influencer marketing can be and how influencer marketing is working in this new era of digital media and the digital world.
KPIs and performance strategies have helped to understand how well influencer marketing does and measure the impact of every influencer’s relationship with an agency or brand. The downfall, however, is that because everyone wants to become an influencer or creator, they may partner with a brand for free which jeopardises opportunities for other influencers. It is important to know your worth and understand how impactful influencer marketing is and what you can gain from being an influencer in your field.
If done correctly, everyone working in the influencer marketing industry will work towards the target of $27.39 billion by 2026. Prior to the wave of the growth of influencers, content on social media was widespread which has now changed in 2022 to content being more specific and for a specific niche.
By 2023, the number of followers you have as well as the engagement may increase and that will change how we define what micro, macro, and mega-influencer are. To keep up-to-date with the next era of influencers, stay current with the trends, influencers, and what’s new in the world.
You may be posting good content, but it is good enough to stay in competition with the rest of the content creators? Like any other business and job, influencer marketing is a serious role and involves research – luckily, why we are here!
Research involves browsing social media channels, and news channels, and see what trends are coming up. Have you noticed a trend on social media that you think will be huge? Let us know by tweeting us at @itpliveme.
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