Australian Beauty YouTuber, Chloe Morello, has been a leading lady in the field of makeup & skincare since 2012.
As one of the first OG YouTube beauty guru’s, Chloe Morello has built up a huge following of over 3 million people on her channel and Instagram page.
In a shared TikTok video, the 31-year old revealed to her fans her favourite hairbrush that she swears by for sleek, untangled locks.
The product? It’s called the ‘Scream-Free Detangling Brush‘ from Australian brand, the Ugly Swan.
The video has since received over 170,000 views and resulted in the product selling out whilst reaching $100,000 in sales!
Marissa and Annette, two Australian mothers created the brand, as they saw a market gap for hairbrushes that didn’t cause pain and tugging (especially in children) and founded Ugly Swan.
Chloe Morello’s endorsement stirred up a frenzy, with many saying they ordered the brush right away after seeing it.
It just goes to show, the right product getting in the hands of the right influencer can have a huge butterfly effect for the success of a brand!
The Aussie influencer has also recently sparked a new trend across TikTok, as she has created her very own makeup application trend “Dotted Base” where products such as foudation, concealer and blush are to be applied in scattered dots and blended from light to dark.
Many users have since attempted to give this technique a go and post their own videos of their results.
To check this viral tutorial out, see below:
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