ITP Media Group, one of the Middle East’s leading media companies, has announced a long-term strategic partnership with Dubai Cares, a UAE-based global philanthropic organisation. The formalisation of this alliance marks a new chapter in a long-standing relationship, with ITP Media Group pledging full brand support for Dubai Cares’ campaigns and initiatives across the region.
Partnership Overview
As part of this five-year collaboration, ITP Media Group will:
- Provide annual financial contributions
- Offer in-kind print and digital advertising support
- Deliver comprehensive public relations services
These efforts aim to amplify Dubai Cares’ critical awareness and fundraising work. In year one, support will be directed toward the “Emergency Response to Gaza” campaign, which provides emergency relief such as hot meals, food baskets, and shelter tents to those affected in Gaza.
Ali Akawi, CEO, ITP Media Group:
“At ITP Media Group, we share Dubai Cares’ values of education, empowerment, and collaboration. We are committed to making a positive impact within the region and beyond, and this partnership allows us to contribute to the betterment of society. By leveraging our extensive network of brands and platforms, we will work together to support Dubai Cares’ efforts and inspire our audience to join the cause.”
His Excellency Dr. Tariq Al Gurg, CEO and Vice-Chairman, Dubai Cares:
“The media has the unique power to amplify important causes and unite communities around them. With ITP Media Group’s vast reach and influence, we are confident that this partnership will elevate awareness and drive meaningful engagement for our campaigns and initiatives. As a longstanding supporter of Dubai Cares, ITP Media Group has played a key role in advancing our mission, and we are excited to strengthen this collaboration to create lasting social impact and transformative change.”
Dubai Cares: A Legacy of Impact
Since its inception in 2007, Dubai Cares has reached over 24 million beneficiaries in 60 developing countries, advancing access to education and providing emergency aid through impactful initiatives such as:
- Taste of Giving
- UAE Stands with Lebanon
- Gaza in Our Hearts
- Emergency Response to Gaza
Dubai Cares continues to unify the UAE community around global humanitarian and educational causes.
Media Reach and Brand Involvement
ITP Media Group’s vast brand portfolio will serve as a major amplifier for Dubai Cares’ mission. Participating brands include:
Harper’s Bazaar Arabia, Esquire Middle East, ICON Mena, Hotelier Middle East, Caterer Middle East, Spartan Race Middle East, Tough Mudder Arabia, Arabian Business, CEO Middle East, Time Out Dubai, Time Out Abu Dhabi, Dazed, Grazia Middle East, Cosmopolitan Middle East, Construction Week Middle East, MEP Middle East, Logistics Middle East, Facilities Management Middle East, Gault&Millau UAE, Masala!, Commercial Interior Design, PMV Middle East, Utilities Middle East, Oil & Gas Middle East, Aviation Business Middle East, ITP Live, ITP Gaming and Edge Middle East.
A Shared Vision for Social Good
This partnership is built on a shared commitment to creating lasting change. By combining Dubai Cares’ impact-driven approach with ITP Media Group’s media power, both organisations aim to elevate critical causes and engage communities across the UAE and beyond.
About ITP Media Group
ITP Media Group (ITP) is one of the Middle East’s largest media companies, operating over 80 brands across digital, print, video, events, and social platforms. Its portfolio includes Arabian Business, Cosmopolitan, Harper’s Bazaar, Esquire, Time Out, Grazia, and more.
Website: www.itp.com
About Dubai Cares
Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, designs and funds educational programs that are impactful, scalable, and sustainable. Supporting UN Sustainable Development Goal 4, Dubai Cares focuses on:
- Early childhood development
- Access to quality primary and secondary education
- Technical and vocational education
- Education in emergencies and protracted crises
- School health, nutrition, and WASH programs
Dubai Cares is formally associated with the UN Department of Global Communications and registered under IACAD, the charitable activities regulator in Dubai.
Volunteerism is a powerful way for Dubai Cares to engage people in addressing development challenges. The organisation mobilises the wider UAE community through a broad range of volunteering and awareness initiatives aligned with its global mandate.
To learn more, please visit: www.dubaicares.ae