“My vibe right now is just living life,” that’s right, Lemme live founder, mega influencer, and queen of inventing iconic sayings, Kourtney Kardashian, is turning her most recent and famous quote into a brand. What the brand exactly is we don’t know yet, but we did catch wind of some revealing information that might put our speculations at ease.
The reality TV star, socialite influencer, and founder of wellness brand Poosh, are poosh’ing the boundaries once again, as Kourtney Kardashian teases her millions of followers on Instagram with a post captioning “you’re gonna want to sit down for this… notifications on please.”
A caption in itself so iconic and so Kourtney, the internet went crazy as thousands of users around the world reposted, shared, and re-used it for their own personal posts. So well done Kourt, “you’re doing amazing sweetie”.
Lemme Pop Rock this brand…
The brand won’t be revealed until the 27th of September and fans are already getting impatient as the star keeps on teasing her followers with amazing creative content. Keeping her lips tightly sealed, the Lemme Instagram page has been filled with bold pop colors of purples, pinks, greens, and teals with an edgy rock feel to the brand. Buzz cuts, tattoos, stunt bikes, teeth grills, and hip nail art all make us wonder if this is a new pop rock fashion era we are transitioning to and Kourtney is the one spearheading the movement.
We’ve noticed the drastic shift of Kourtney’s once elegant and minimal style transition into rock ‘n roll school girl style over the course of her relationship with rock star Travis Barker. Subtle in the beginning but now in full swing, the Kardashians TV star is updating her wardrobe to showcase this new era of just letting her life…
What do we know so far of Lemme?
Initially, fans have been speculating that the Kardashian is launching a homeware brand due to the first post where Kourtney is sitting down on a trendy pink lounge chair. It made sense since the star has mentioned her love for interior styling numerous times in The Kardashian series, Poosh articles as well as featured in Elle Decor magazine.
On the contrary, according to trademark filings in California, this is not the case. The brand’s first filing appears to be a vitamin and supplement brand that may sell some apparel. A suitable business venture as Kourtney is already running a wellness brand and is an outspoken Vegan and lover of all things healthy.
According to the United States Patent and Trademark Office database, Kourtney’s team filed two trademarks on different occasions for the brand. In November 2021, the first trademark for Lemme was filed, which noted that the brand would be selling “vitamins, supplements, vitamin-fortified drinks and beverages, and vitamin cases.” For the second filing, which was done in February 2022, the brand’s “goods and services” was labeled as “bags, purses, totes, wallets, clutches, and clothing.”
As the main product remains a mystery to be revealed on the 27th of September 2022, whether it will be health products or fashion garments, we can say for certain that the brand aesthetic, vision and core identity is definitely influenced by a new era of Pop Rock. Bold colors, edgy rocker vibes mixed with feminine touches and sexiness, the bandwagon is parting and we are joining the trendy vibe for the ride to come.