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Pinterest introduces ‘Manifestival’ at Cannes Lions 2023

It’s time to become your best self with Pinterest, since your audience is weighing on the platform too.

Pinterest updates

Pinterest will be hosting a new activation at Cannes Lions, the annual ad industry gathering which is intended to happen at Carlton Beach Club, France from around 19 to 22 June 2023. The Pinterest ‘Manifestival’ will be a step towards discovery, as it will dive into the consumer journey and help you discover your next big thing, and make it happen.

Sean Doyle, Director, and Experiential Marketing of Pinterest is also responsible for creating live events and experiential marketing campaigns to engage with creators’ and advertisers’ communities. He recently announced by LinkedIn posts telling us about Pinterest Manifestival:

Pinterest’s ‘Manifestival’

Why is Pinterest reaching out to Cannes Lions and advertisers?

The reason apparently is very simple, Cannes Lions 2023 is the destination for anyone in the pursuit of creative excellence, and the platform intends to attract more investment to its campaigns and the best way to do that is the grand ‘Manifestival’.

The idea is essentially to showcase some of the key creative and engagement trends that are running hot on Pinterest. The social media inspirational platform will focus on convincing ad decision-makers on why they should be spending more on Pin Campaigns and the value they are creating across the globe.

What to expect at Pinterest Manifestival as a person heading to Cannes this year? There is a wide list of things that are expected to happen in June, but what you as a digital content creator should be excited about are:

  • A trend-inspired look at Future You Studio
  • See what’s possible with custom merch
  • Start planning and manifesting your dream trip
  • Taste global food trends on Pinterest

Pinterest is the #1 social platform to plan events and new ideas for your life. Travel is no exception. You will learn how people on the platform are manifesting their next trip—and get a peek at the new products that’ll help your brand be part of their journey.

As we know, the platform has a lot of potential and brings opportunities on a global level, with Pin Ads Campaign gaining significant traction in markets outside the US. By announcing such events, the platform looks forward to showcasing more information about the platform and the vision of the app.

More Announcements from Pinterest

Pinterest announced on 30 May 2023 that its new Chief Financial Officer, Julia Brau Donnelly will be joining the team soon. Julia will be responsible for the financial management of the company, leading the company’s planning processes as well as partnering with the executive team to drive its next stage of growth.

Bill Ready, Chief Executive at Pinterest recently tweeted the news:

“Pinterest has always stood out to me as a unique and positive place that helps people make their real-life aspirations into a reality. I’ve long admired Pinterest’s value to consumers who naturally come to the platform to shop for the ideas they discover. I’m thrilled to join the team and help drive its next phase of growth,” says Julia Brau Donnelly

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