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Sheikh Mohammed unveils $150M fund to support Influencers

Sheikh Mohammed announces a new $150 million fund to help and support content creators and Influencer in Dubai

Sheikh Mohammed unveils $150M fund to support Influencers

Sheikh Mohammed’s vision

In a groundbreaking move, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, has unveiled a Dh150 million fund to bolster content creators and influencers. This announcement aligns with the city’s commitment to investing in creative talents, aiming to amplify the UAE’s media presence globally. The visionary leader also revealed plans for a permanent headquarters dedicated to influencers, providing year-round support.

1 billion followers summit

The revelation took center stage during the 1 Billion Followers Summit, a two-day gathering of the world’s top social media influencers and content creators. Held at Emirates Towers and Dubai’s Museum of the Future, the summit hosts over 3,000 attendees, 100 speakers, and more than 300 companies from the technology and social media landscape.

Empowering creativity and impact

The Dh150 million fund is a strategic initiative designed to support the development of impactful content. It aims to hone the skills of content creators, spotlight the UAE’s story, achievements, and cultural contributions globally. Additionally, the fund seeks to attract investment in new media, fostering innovation and growth in the digital media sector.

Mohammad Al Gergawi, Minister of Cabinet Affairs, emphasized the significance of a permanent influencers’ headquarters, reflecting Sheikh Mohammed’s vision. Al Gergawi stressed the importance of digital media as a transformative communication tool, fostering social awareness and strengthening governmental functions. The focus extends beyond talent attraction, encompassing training and empowerment for the youth to become leaders and contributors to the future.

Sheikh Mohammed unveils $150M fund to support Influencers

Dubai’s move to allocate substantial resources to digital media reflects its commitment to shaping the narrative, inspiring the future, and positioning the city as a global hub for creativity and innovation.

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