- With over 5 billion viewers tuning in to watch the World Cup, soccer fans are looking for an immersive stadium experience in their living room
- Retailer provides sustainable options to upgrade their TVs
EROS, a leading tech retailer with over 15 stores in the UAE, has announced that the FIFA World Cup 2022 has fuelled demand for big-screen TVs/ panels and soundbars – forecasting a spike in sales of up to 200 percent.
According to FIFA, Qatar 2022 will be watched by over 5 billion people. A recent study by YouGov, also indicates that seven in ten soccer fans in the UAE plan/ prefer to watch the World Cup 2022 at home. Others, however, will be heading to Social Fan Zone’s like the Social Fan Zone by ITP Live at Social Distrikt to enjoy watching it with friends, family, and their favourite influencers soaking in the atmosphere.
EROS highlights that the World Cup remains a social experience and fans will spend an average of 5,400 minutes watching their much-awaited month-long sport at the comfort of their home along with family or friends. UAE residents will look at upgrading their old TVs to at least a minimum of the 65-to-98-inch screen for a heightened stadium experience – as this is the first World Cup to take place in an Arab country.
There are several attributes a fan will look into, to evoke the atmosphere of the stadium apart from a large screen. This includes a quicker refresh rate that is required for fast-moving sports, smooth picture quality, life-like sound, and better connectivity among other smart features.
EROS will also provide a range of promotions, such as additional warranty, free soundbars, Buy Now Pay Later, easy/zero interest payment plans, and discounts among other value-added offers. In addition, the retailer will provide a sustainable trade-in option for consumers to exchange their old TVs and help them save.
Mohammad Badri, Director, EROS Group said, “The World Cup is one of the most-watched sports event worldwide. Fans who want to have a closer, better view and feel the thrill of the World Cup actions, will definitely take this opportunity combined with other festive promotions to upgrade their TV for a bigger screen. At EROS, consumers can choose from a premium to an affordable range of TVs and also save significantly with our attractive promotions.”
EROS will run a massive promotion from October 24th to November 30th both in-store and online along with providing 24-hour delivery and free installation in any emirates.
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