Today it is considered as one of the most viral platforms in the world with over 2 billion mobile downloads worldwide.
Businesses have started to understand its potential to capture the attention of audiences and are now utilizing this social media to promulgate their corporate images for targeted users. This year in June, TikTok officially announced ‘TikTok for Business’ to serve advertisers.
According to a recent study by Omnicore Agency, TikTok currently enjoys over 800 million monthly active users and 1 billion video views per day. Around 41% of TikTok users are aged between 16-24 years old, with 56% male and 44% female users.
Furthermore, in 2019 over $115.3 million was generated through users spending on TikTok. Moreover, TikTok is available in 150 markets around the world and in 75 different languages, with 52% of users having an iPhone.
In light of this information, let’s take a quick look at some of the ways through which TikTok can be used for businesses and help you capture massive clientele for your ventures.
Create a Hashtag Competition
Perhaps one of the most common ways to go about marketing your business is to create a hashtag event or competition.
The American chain of fast-food restaurants, Chipotle Mexican Grill is known for its mission burritos. Their free burritos on certain holidays such as Halloween are a popular event amongst targeted audiences.
Last year they announced the return of their ‘BOORITO’ event where anyone dressed as a burrito and in costume could get a burrito, bowl, salad, or tacos for only $4 and can also scan for further Chipotle rewards.
The company also launched their #Boorito contest where users on TikTok posing in costume and through a video could win free burritos for a year using hashtags #boorito and #contest.
A Video Challenge + Viral Music
In case if hashtags are not your thing, remember that TikTok offers a visual landscape dominated by short videos that can be put to good use.
The best way to go about promoting your brand is by offering users catchy music or melody to entice them and make them participate in a video challenge which is popular amongst users of all ages.
E.L.F. Cosmetics, which is an American cosmetics brand based in Oakland collaborated with Movers+Shakers creative agency to create their own video challenge campaign. With over 5 million user-generated videos, it became a sensation on TikTok with celebrities like Reese Witherspoon, Ellen DeGeneres, and Lizzo joining on the bandwagon.
Targeting Demographics with the help of Influencers
Another way to go about promoting your brand on TikTok is to team up and work in partnership with popular influencers on the platform to rack up on views. This will allow your business to reach out to particular user demographics that those influencers entertain.
GUESS, which is an American clothing brand and retailer, partnered with various TikTok influencers to bring fashionable content for Millennials and Generation Z. In 2018 their #InMyDenim challenge saw the likes of popular content creators boosting their social media reach, including:
• @jammincammy (194.9k followers)
• @operamericano (829.1k followers)
• @madison_willow (1 million followers)
• @ourfire (5.8 million followers)
Breaking the Ice with Memes & Humor
We all love comic relief in our lives. Our busy schedules often get us exhausted, and social media can offer tons of enjoyable content to chill and relax as well as have a good time while cheering up your mood. This is what the NBA exactly wanted to accomplish with their TikTok profile. And it seems like they have bifurcated the use of their social media profiles accordingly
So if you are looking for NBA highlights then go to their Instagram profile. If you want to hear about the latest NBA news, then their Twitter profile is the best source for you.
However, when it comes to comedy and memes to keep you in stitches and rolling with laughter, their TikTok profile reigns supreme. Today you will find a lot of students requesting experts to do my coursework UK while they take their sweet time surfing online for popular memes.
Engaging Content that Builds Hype!
Content has always been the means to create awareness, gather attention, and attract audiences, which is why it is the KING when it comes to marketing.
However, the content has to be curated so that it appeals to user demographics. This is where NFL have their TikTok profile creating all the hype with a tremendous array of short videos and match highlight to get the blood pumping and the adrenaline rushing throughout your body.
There are some merry moments here and there, but for a true fan, their TikTok is a walk down the memory lane that highlights what makes this sport mesmerizing and addictive in the first place.
Pupils who are fans of the NFL would often seek out a reputable research proposal service UK so that they can watch their favorite sport during their leisure time.
A Lovable Mascot or Just a Guy?
Brands are living entities and have to be treated as such, which is why businesses around the world have mascots that represent the image of their business and portray likeable qualities for audiences.
The Washington Post does a similar job with Dave Jorgenson taking the lead. He is the video editor, producer, and writer for “The Department of Satire” and various scripted series for The Washington Post. On TikTok, Dave is known as The Washington Post TikTok Guy.
You will find him posting funny and engaging videos with lots of slices of life in between to keep you glued to the screen. His nonchalant humor and takes on everyday life give The Washington Post a home-made experience that is easy going and will have you scrolling with smiles to last throughout your day.
Promotional Giveaways for Customer Insights
There is nothing wrong with promoting your business with some giveaways. This age-old practice is probably one of the best investments out there that a business can make ensuring that they execute their event in an expedient manner.
A fine example of this can be of Vessi Footwear on TikTok running their free giveaway campaign. In their latest take, the Canadian brand is offering a free pair of waterproof shoes for anyone who could post a video showcasing one of their products combating against water and keeping your feet dry. Vessi’s current profile on TikTok enjoys over 83.1 followers and over 1.2 million likes.
Conclusion
TikTok for business is a great feature for ventures to unleash their creative side and offer their audiences an immersive experience backed by their brand’s voice. With TikTok, you can reach audiences across 20+ regions in the world, and this list is expected to develop further into the future.
As one of the most viral platforms on the planet, Businesses can utilize TikTok to cash-in on growing trends and maximize ROI while tracking their performance in real-time. So what are you waiting for? Start producing content for TikTok right away and show the world what your business culture is all about. Cheers!!!!
Author Bio
Samantha Kaylee currently works as an Assistant Editor at Crowd Writer. She comes across a lot of higher education students looking for a professional coursework writing service from experts specializing in their field of study. During her free time, she likes to binge-watch popular TV series online and is currently in wait for the 5th season of Money Heist.