Snapchat has just released valuable information regarding current consumer trends. The 26-page report, conducted in partnership with Foresight Factory, incorporates responses from 20,000 consumers across 12 global markets.
Firstly, Snapchat highlights the decline of eCommerce. According to Snapchat, we will likely see a rise in demand for physical shopping after the pandemic.
Next, Snapchat also emphasized the role AR has played in shopping and marketing. According to SocialMediaToday: “This is a key element that Snapchat’s looking to build upon, with the development of its own AR wearables and advancing digital try-on tools which can help businesses expand on their eCommerce options.”
What do you make of these trends?