It will certainly see a lot of traction, with the platform continuing to rank first on the app download charts, (this means TikTok has been downloaded the most amongst all leading social media apps) and add more users, making it a legitimate competitor for Instagram in terms of downloads and relevance.
Why do you need a content calendar?
According to Social Pilot – oddly enough, 63% of businesses don’t have a documented strategy, which means they resort to an ad-lib approach and come up with the topics they will cover on the fly. While the impromptu technique is good for some businesses, it is still no excuse for low-quality content. That’s why brands eliminate the risks and start out with strategic planning of a content calendar to churn out high-quality posts. Now that you know that your marketing ventures need to be documented, let’s find out how a social media content calendar can help you with that effectively.
1. Keeps you organized and on track
2. Excellent for brainstorming
3. Maintains consistency
4. Keeps your audience engaged
5. Crucial for staying in the know
6. Provides visibility across departments
7. Executes your social media Marketing strategy
Image Source: lianatech.com
And it could be even more so among younger user groups, a key market for boosting brand awareness and demand. It won’t be for every business, and you do need to spend some time to understand the platform to maximize your campaigns, but for those mapping out their holiday strategy, it may well be worth experimenting with TikTok – in order to stay in touch with rising usage trends for your business.
See the infographic provided by TikTok HQ to understand:
Read more on this strategy here: https://www.business-tiktok.com/smb-holiday-week1/
Suggested Holiday Timelines:
Here are some timelines you can follow if you want to get a step ahead.
