People are back to traveling. But that doesn’t mean they’re back to old habits. In fact, people are more open to new travel brands and destinations than ever before. And they’re finding those ideas on Pinterest.
Months at home have left people itching to travel. But they don’t know where to go. Just as the pandemic disrupted everyone’s plans, it also left people thinking differently about a lot of things — including travel. That’s great news for the travel industry. Because without firm plans on their mind, people are more open to hearing your ideas.
Total travel searches on Pinterest are up 19% in 2021, compared to pre-pandemic levels in 2019. But searches for specific destinations are down 14% over the same period. That gives you the opportunity to reach people earlier in their planning process, and help them design the perfect trip. (You could benefit from this information if you are an Influencer, a Business owner, a Marketing and PR professional or if you work in Events)
Top trending destinations in USA:
1. Alaska
2. Seattle, WA
3. Whitefish, MT
4. Steamboat Springs, CO
5. San Francisco, CA
6. Anaheim, CA
7. San Diego, CA
8. Hawaii
9. Milwaukee, WI
10. Chicago, IL
11. Western Michigan
12. Niagara Falls, NY
13. Vermont
14. Boston, MA
15. Nantucket, MA
16. New York City, NY
17. Washington, DC
18. Charleston, SC
19. Miami, FL
20. Puerto Rico
Read the official announcement: here.
Here’s how you can act upon this information as an Influencer or a Business Owner – act on the insights!
1) Get them dreaming:
People come to Pinterest for inspiration and fresh ideas. They want to see what’s out there—and you can show them. Make sure you’re present when people are making travel decisions such as where to go, and which travel brands to use.
2) Think about trends:
Use the Pinterest trends tool to learn more about what’s popular on Pinterest, and make sure you’re creating content about relevant topics.
3) Provide practical tips:
Once people book a trip, follow up with tips for safety, activities and more. Create handy guides for different kinds of destinations or help people make the perfect packing list.
For more such Influencer Marketing updates, follow @itp.live!Â