Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app.
Snapchat already offers various AR Try On options for Ad campaigns, including make-up, glasses, jewelry, shoes, and purses, among others. Lenses are Snap’s Augmented Reality experiences, used every day by over 200 million Snapchatters, according to an official statement made here. They sense, enhance, and transform the world around us – but we’re just scratching the surface of what’s possible!
The company’s been developing the next stage of digital wearables for some time. Back in May, Snap worked with Prada and Farfetch on a range of digital try-on projects, which included some upper body clothing.
Image Source:Â Ar.snap.com
It’s not perfect yet. The digital overlays still look a little puffy, and are not perfectly aligned to the users’ proportions – according to Social Media expert Andrew Hutchinson, but it’s another example of Snap’s rising advances in body-mapping, which will eventually enable users to try on all types of clothing, aligned to their personal size options and other customizations, streamlining in-app purchase activity.Â
Image Source: Oberlo Stats
That could also open up a range of new marketing opportunities and tie-ins, eventually connecting into the rising Metaverse push. No one knows for sure what the Metaverse will be just yet, or how digital art that you purchase now will translate – a likely key aspect of their future value proposition. But even so, there’s significant momentum right now around this next level push, and we’re starting to see more ways in which online shopping is evolving, and how that will then lead to a greater merging of your on and offline identities.
Image Source: Ar.snap.com
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