Color is very important in branding and marketing. This is because it is where the first impressions of your audience is based.
Color is the secret in producing a good identity for a company. Colors are more than just a visual aid because colors convey emotions, feelings and experiences.
And as the below graphic notes, choosing the right color combinations can play a key role in maximizing your efforts. That’s especially relevant in broader branding via social media posts and updates, with a consistent color palette helping to signify your content, and connect with your audience in-stream.
At the least, it’s worth considering – you can check out Website Builder Expert’s full color guide here, or take a look at the highlights in the below infographic.
Fun fact: The Colour Of The Year 2022 has been declared! Click here to read more.
The 7 steps to choosing an appropriate color for your brand would be:
Step 1: Choose a Primary color
Step 2: Choose your additional color
Step 3: Chose a background color
Step 4: Choose a typeface color
Follow @itp.live for more such tips.