From being a small-town blogger to becoming the global face of Roberto Cavalli, it’s safe to say nothing can stop Karen Wazen from making dreams happen.
It really comes as no surprise that people all around the world were talking about this new campaign. The iconic Italian fashion house successfully disrupted the beauty world by choosing, for the first time ever, a digital influencer and a middle-eastern one on top of it all, to become the global face of their new international fragrance campaign.
Wazen shared the news on January 18 with her 7.2 million followers on Instagram and expressed her appreciation to the Cavalli team for such a dreamlike experience.
As one of the most followed figures in the region, the Lebanese digital entrepreneur is redefining the notion of “influencer”. With more than 12 million followers across social media platforms under her belt, she is now setting an example for every underdog out there, showing them that you can go global no matter where you come from with the power of social media.
In addition to the striking campaign, the launch of the brand’s mesmerizing fragrances was done in true Cavalli fashion. Wazen made an appearance wearing a flowy zebra-print dress that embodied Cavalli’s signature prints and multiple influencers from the area got together to celebrate her newest successful project.
The mother of three is now the global face of Roberto Cavalli’s fragrances, the founder of an eyewear brand, and the main character in her mobile game app “Karen Wazen: My World”. We can’t wait to see what’s next in store for this trendsetter.