Influencer-owned brands are nothing of a new notion, as stars gaining popularity across different platforms reassure their aspiring business ventures as long as they have the following to back it up! Influencer-owned brands currently account for more than the top-selling powerhouses in the world, but with the rising trend of buying local and supporting regional brands closer to home, we have gathered the top home-grown brands launched by the region’s most influential stars.
10 Influencer-owned brands to have on your follow radar
Huda Beauty
This nearly decade-old cosmetic brand needs no introduction. One of the most renowned beauty brands in the world, beauty mogul and celebrity influencer Huda Kattan is leading the way for both Arab and aspiring female entrepreneurs in the region and beyond to do the same. Since its inception in 2013, influencer-owned brand Huda Beauty has amassed an extensive portfolio of launching more than 140 different products, including lipsticks, eyeshadow palettes, falsies, and so much more.
Dubbed one of the best-selling brands in Sephora Middle East and Harrods in London, Huda Beauty has consistently come up with some of the best shades, product inventions, and ways to feel inclusive through her namesake cosmetic products.
Hindash Cosmetics
The well-known celebrity makeup artist and international beauty influencer Mohammed Hindash debuted his company Hindash Cosmetics early last year. Known for his signature smoky eyeliner look which has been the talk of the town, the cosmetics line now delivers stunning lipsticks, eyeliners, and the famed Beautopsy Gradient pressed-pigment palettes.
Hindash has previously mentioned that he pulls inspiration from Arab women and their makeup styles. His idea with Hindash Cosmetics was to provide accessibility to top-grade professional-style makeup.
Noha Nabil Beauty
Created with an aim to give back to the community that has supported her diligently for so many years, Noha Nabil aims at developing his namesake beauty label into an influencer-owned brand that specifically serves the needs of regional women.
Noha’s strong love for the beauty and richness of Arab culture is reflected through her makeup line. The products are totally suitable for sensitive skin and help you achieve the perfect look every time, be it in shimmer, gold, mattes, or creams for any part of your face.
Peacefull
It is no news that Middle East temperatures can have a heavy toll on your skin. To battle this recurring issue found amongst women in the Middle East influencer-owned brand, Peacefull by Salama Mohamed is the ultimate way to go. The queen of witty one-liners has been open about her struggles with vitiligo. She aspired to create an inclusive brand that represented all of the skin types in the Middle Eastern region, but with active ingredients found in Korean skincare.
This five-piece skincare brand boasts the Mugworth Clay Mask, Peptide Eye Cream, Oat Kernel Oil Like Essence, The Endless Purifying Toner, and the Ever Glow Moisturiser, all of which are sure to make your skin feel rejuvenated from within. The brand is gluten, sulfate, paraben, fragrance, and cruelty-free, making it the perfect buy for yourself, your family, and your friends.
Karen Wazen Eyewear
The sunglass line from fashion icon, beauty mogul, and regional influencer Karen Wazen debuted her influencer-owned brand back in 2018. From retro looks to futuristic, these sunglasses will pair perfectly with any outfit and any look. It’s meant to be worn as a quirky, versatile expression of one’s personal style. Providing styles that look perfect on anyone, these chic sunglasses were seen on superstars such as the likes of Dua Lipa, Kris Jenner, and Gabrielle Union.
Sold by major retailers like Ounass, Level Shoes, Farfetch, and more, this eyewear should be a definite staple to any outfit.
Reborn
This totally chic and sustainably-responsible influencer-owned brand by Zeynab El-helw is just amazing. Made from 100% high-quality organic cotton, it allows you to look trendy and fresh while enabling you to achieve the utmost comfort. If you’re looking for the comfiest tank tops, camis, swimwear, or sweats, while also caring about your carbon footprint, this is the perfect place for you.
Reborn collaborates with the UNHCR to support refugees around the world including single mothers, orphans, the elderly, and more, giving you all the more reason to support this brand.
CTZN Cosmetics
This new-age influencer-owned cosmetic brand launched in 2019 by sisters Aleena, Naseeha, and Aleezeh Khan strives for representation. CTZN Cosmetics allows makeup users to find their ‘true’ nude shade regardless of their skin tone. The brand launched 25 different dual-ended nude glosses and matte lipsticks that are totally vegan and cruelty-free. Having received Beauty Awards for its high quality and versatile products, their items were used by well-known celebrities like Tiffany Haddish, SZA, Sonam Kapoor, and many more influential beauty figures around the world.
Their product line now includes eyeshadows and balms, which are also free of fragrance, parabens, D5, and talc, making CTZN the perfect inclusion in a makeup kit (and maybe a Christmas stocking).
Mina Al Shiekhly
These gorgeous mascaras by Mina Al Sheikhly are sure to get your eyes popping for your next big look. The influencer-owned brand has four different mascara styles, Curved, Layered, Tailored, and Elevated, each giving your lashes the volume it deserves while still being light and water-resistant.
Have we mentioned that this brand is paraben and cruelty-free? Check them out on Instagram @byminaalsheikhly. Here’s to manifesting good lash days
Joelle Paris
Does Joelle Mardinian really need an introduction? This mumtrepreneur has been revolutionizing hair care and skin care with her brand Joelle Paris. Her absolutely elegant product range includes serums, hair masks, under-eye creams, collagen, etc. This brand is all about making your skin glow from within.
Popular figures like Najwa Hubaishy and Sarah Baghdedi have been outspoken about these products. If you’re looking to start your day with good skin, this is the way to go!
Wink by Mim
Wink by Mim, a brand by Mariam Al Yassi, is the cutest brand we’ve come across. Having the most colourful aesthetic out of any of the brands we’ve covered in this list, Wink by Mim surely is eye-catching with their products.
Serving the most shimmery glitter eyeshadow palette, fiercest lashes, natural contact lenses, and so much more, it’s no doubt that the brand has been steadily growing on Instagram with 51k followers.
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