A more comfortable shopping procedure exists in the digital world. We live in an era of digital transformation where users are the center of the economic sector that has a feature of mobility… So, your favorite markets and brands can be accessed wherever you go, through websites and applications.
The online market has been witnessing enormous growth, all over the world, since the beginning of the COVID-19 pandemic. In the region, it grew over 600%.
Moreover, while the economic sector is diverging into an online process, Lebanese users, as well, are exploring wider options and more comfortable procedures, which makes the ‘online business’ a new Lebanese economic fundament. Indeed, the online market income in Lebanon is more than 400 Million USD and increasing with a growth rate of 9% by the year 2021.
The COVID-19 pandemic and internet penetration are the main reasons behind this growth. In fact, in January 2021, the internet penetration in Lebanon stood at 78.2%, and there were 5.31 Million internet users, while the nation had a population of 6.80 Million.
This trend began in the past ten years in Lebanon. In 2014, Lebanese consumers explored the E-commerce experience. According to an Online Shopping Behavior Survey conducted by MasterCard, over 20% of shoppers had made at least one online purchase during three months.
In 2017, the nation was ranked 5th on E-commerce readiness in the Middle East (and 56th worldwide), according to the UNCTAD B2C E-commerce Index.
The Lebanese E-commerce faces many obstacles
The slow internet speeds and high connectivity costs in Lebanon are basic weaknesses. In addition, the economical Lebanese ground isn’t perfectly suitable to the ‘online’, a lack of trust in online payment safety is present. Moreover, the Lebanese crises make the card payment a complicated procedure. Nevertheless, a big part prefers paying when receiving the order.
According to ‘Mobile action’, the top 20 free shopping apps in Lebanon on Playstore are:
Other applications are available for clothes and accessories:
Feel22 – Beauty Destinationfeel22
Bershka – Mode et tendances en ligneInditex
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