To aid in influencers earning money on the Facebook Reels they’re creating, overlay ads will help towards the monetisation, and we will let you know just how.
OVERLAY ADS IN FACEBOOK REELS
Placed directly on top of a Facebook Reel, the overlay ads will appear in a banner or sticker format. To avoid distracting you from the reel, the ads are transparent with two types of overlay ads Facebook is testing. If an overlay ad is in your reel, you as an influencer or creator will earn a portion of the advertising revenue.
One of the overlay types is banner ads and the other is sticker ads. The banner ads as mentioned will be semi-transparent at the bottom of a Facebook Reels, and the sticker ads are static images placed by a creator wherever they would like it to be.
WHO IS IT FOR?
If you can currently monetise your videos with in-stream ads for on-demand on Facebook, then you will be able to monetize your reels with overlay ads. You can also check your eligibility and join here.
For sticker ads, follow these steps:
- After adding your creative for reel, tap Stickers on the right hand menu panel.
- Below the Stickers tab, tap Ad.
- Tap Add Sticker Ad.
- Adjust the positioning of the sticker ad frame to your reel.
After you have followed this process, Facebook will choose an ad to display in this frame that is suited to the viewer.