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Riyadh, Saudi Arabia‘s latest leisure destination VIA features actress Sofia Vergara, famous for her role as ‘Gloria’ in the American sitcom Modern Family.
Why Is Sofia Vergara In Saudi Arabia?
Vergara explored various culinary, shopping, and entertainment destinations across Riyadh whilst grooving to marimba in the two-minute promo video.
The video was published on Twitter by the Chairman of Saudi Arabia’s General Entertainment Authority, Turki Al-Sheikh as part of a series of Tweets showcasing of the opening of the new luxury shopping and entertainment district, VIA Riyadh, on May 11.
منطقة #فيا_رياض من أفخم وجهات الترفيه في الرياض … تحفة بطراز سلماني تضم العديد من المطاعم والمقاهي والبراندات العالمية وصالات السينما ❤️🇸🇦
— TURKI ALALSHIKH (@Turki_alalshikh) May 1, 2023
للحجز:https://t.co/gPZRA5DwQr#تقويم_الرياض pic.twitter.com/pjoJ98gcrO
VIA Riyadh
The destination will feature luxurious restaurants, shops, and cinemas. VIA will also include The St. Regis Hotel which will include seven cinemas, and 17 luxury restaurants, 23 international brands such as Aesop, Aquazzura, Dolce and Gabbana, Tom Form, and more.
— TURKI ALALSHIKH (@Turki_alalshikh) May 1, 2023
VIA is a part of the Saudi Vision 2030 initiative which aims to diversify Saudi Arabia‘s economy away from oil and strengthen sectors such as entertainment and tourism.
The official website states: “At VIA Riyadh iconic names intermingle, from the globally renowned St. Regis hotel to resplendent designers’ brand stores, and from top-notch well-known restaurants to the Renaissance cinema that offers lavish levels of comfort and exclusivity.”
It took 20 months to complete the project and it will be inaugurated by a performance from iconic singer Abdul Majeed Abdullah on May 18.
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