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Twitter Hints A Change In Its Brand Name

Elon Musk continues to reshape Twitter toward his ultimate vision of the X “everything app”

by aayushi.samdani

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With Elon Musk ramping up his references to ‘X’, is there a rebranding strategy behind all the hints around the name change of Twitter? This could actually be true. With Elon’s vision and developing plans for making Twitter 2.0 an ‘everything app’, this could possibly be the social media platform’s first step.

The rebranding could actually happen very soon, says Elon Musk, hinting that the X platform plans to involve in-stream payments, with a more significant focus on video content, and other features such as job listings, dating elements, etc. Elon Musk thinks ‘Twitter’ is the wrong branding for the X “Everything app.”

From Twitter Inc. to X Corp.

Twitter Inc., the parent company for the social media app has ceased to be an independent company after merging with Musk’s newly formed shell firm called X Corp., as announced in April.

Read more.

The social media app has been conducting operations as X Corp. since its merger. Much like Meta’s metaverse, Twitter is moving towards ‘X’, with both its original Facebook and Twitter brand names to eventually be diluted out of existence.

But from where this X “everything app’ concept emerged for Elon is a big question.

How X.com started?

Elon Musk launched his first online banking startup named ‘X.com’ back in 1999, and that was the time when he came up with the X concept. Musk’s vision for X was broader, he wanted to create an everything app to facilitate a wide range of use cases and business opportunities, payments, etc.

X.com merged with another finance startup called Confinity to push the cause and create a valuable application. The merger resulted in the launch of a new combined entity called PayPal. There were disputes and disagreements because Musk was insistent that the new organization should keep the X.com name, which he, apparently, had much bigger plans for.

Musk has always reiterated that, in his views, PayPal still remains a ‘halfway version’ of what was believed to be done with financial transactions and online payments. His vision for X has always been a bit broader, to facilitate an everything app that was never fulfilled.

Would that be a good move?

Twitter has emerged as the most popular social media platform since its inception, building years of brand equity with the ‘Twitter’ name. Terms like ‘Twitter’ and ‘Tweets’ have become the heart of conversations and are universally understood. It is difficult to let that type of brand recognition go and do a rebranding,

How strange that would be when you wake up one day, and the Twitter logo disappears from your phone, and then there is a different weird logo? What would the ‘Tweets’ be called then? Difficult to imagine, but expect such a thing in the near future because it seems like Elon Musk is ready.

According to Elon Musk, Twitter 2.0 has a broader mission and extends beyond the parameters of ‘Twitter’ name. Musk has started referring to the company as ‘X slash Twitter’ in interviews, evidently hinting at a possible name change for the app and letting the change sink in.

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