Posted inNews, Social Media

High-profile Twitter Users Reveal Huge Payouts From Creator’s Ad Revenue Sharing

How to become eligible as a creator and what you will need once approved? All you need to know about Twitter’s ads revenue-sharing

by aayushi.samdani

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Twitter-Launches-Ads-Revenue-Sharing-Program

In the leadership of Elon Musk and Linda Yaccarino, Twitter has announced a new creator ads share payouts program. Given the amounts of revenue being shared with creators and payouts starting to flow through, it’s evident that Twitter’s delayed rollout strategy for the ads revenue-sharing scheme is making a lot of sense.

A wide range of high-profile Twitter users has revealed this week that they have received big payouts from the first round of Twitter’s ads revenue sharing program, enabling creators to profit from ads shown within tweet replies. The platform announced it long back but only launched the scheme on 13 July with a tweet.

Patrick Traughber, responsible for building the product tweeted on July 13:

“Excited to start sending our first payments to creators for ads revenue sharing today. Creators are the lifeblood of this platform, and it’s great to see so many creators I follow getting paid today. The program will be expanding soon—more to come!”

Twitter’s new ads revenue sharing program

Twitter is expanding its creator monetization offering to include ad revenue-sharing for creators. In simple words, creators can now get a share in ad revenue starting with the replies to their posts. Looks like the platform is trying hard and making efforts to help people earn a living directly on Twitter.

Now, content creators will be able to sign up for both the programs – Ads Revenue Sharing and Creator Subscriptions independently. Creator Ads Revenue Sharing will be available in all the countries where Stripe supports payouts.

Reportedly, some tweeters have shared on social media that they have generated five, even six-figure sums from the program, but before taking any crucial decisions there are things that need consideration.

Creators who are planning to apply for Twitter’s new incentive scheme must not quit their day job to start crafting clever tweets, they need to carefully consider the setbacks, revenue, and eligibility criteria for the same.

What are the eligibility criteria for Creators?

For creators to be considered eligible for Twitter’s ads revenue sharing, they must: 

  • Subscribe to Twitter Blue or Verified Organizations
  • Have at least 5M impressions on their posts in each of the last 3 months.
  • Pass human review for Creator Monetization Standards

What will creators need once they are approved?

  • A Stripe account.
    • The platform works with Stripe for payouts and has been reported to be rolling out to the first batch of creators who have already signed up for Creator Subscriptions.
  • Adhere to the Creator Subscriptions policies.

Where to apply?

The platform will soon be launching an application process for ads revenue sharing. And creators will be able to apply for both Creator Subscriptions and Creators ad revenue sharing by accessing monetization in their settings.

Challenges for Twitter

First off, the Creators ad revenue share program is only available to Blue subscribers, so you need to pay $8 a month to be eligible in the first place. Well, not considered a significant barrier, especially when you’re going to be taking in thousands from your tweets, while you also need a Stripe account, at present, to facilitate payment.

Easy so far, now here comes the challenging element – One also needs to have an average of 5m tweet impressions per month over a three-month span, at least. Now, that’s a lot. Most users don’t see anywhere close to that level of response, which is a significant limitation on who can actually monetize their content on the platform.

Another thing to consider is the technical aspects and innovation. Considering the complexity of the execution of Creator’s ad revenue share scheme, the platform is making undying efforts to reduce the complex process and simplify the platform’s aging codebase, removing underused features, and bringing features like streaming videos, etc.

The platform is also trying to encourage existing non-verified users to sign-up for verifications by taking explicit measures. The existing Non-Blue users are continuously reporting a popup, describing what they are missing and how can they leverage the Creators ad revenue sharing program.

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