YouTube has released new data on the increasing popularity of YouTube Shorts.
According to the video-sharing platform, “YouTube Shorts are now being watched by over 1.5 billion logged-in users every month.”
Which illustrates just how successful this feature is, as the estimated monthly logged in user on the site is estimated to be 2 billion users.
That means that roughly 75% of YouTube users are engaging with Shorts in some way or another.
Moreover, this further goes on to support the platforms strong strategy against rival platform TikTok, whom has paved the way for all social media channels to adopt the short-form video feature.
More on YouTube shorts
It generates no direct revenue. However, YouTube promotes the short-form format as a way for creators to generate interest for other monetizable content.
As per YouTube, since the introduction of Shorts, channels that post both long-form videos and Shorts (limited to 60 seconds in length) have seen higher overall watch time and subscriber growth than creators who only post long-form videos.
YouTube’s chief product officer, Neal Mohan stated:
“While we’re still at the beginning of our journey with Shorts, we know the product will continue to be an integral part of the YouTube experience moving forward.”
Furthermore, as this feature continues to be on the rise, YouTube has highlighted a growing class of “multiformat creators” – who combine short- and long-form video, livestreaming, and audio to maximize their audience reach.
Do you incorporate Shorts into your social media strategy? If not, it looks like a promising move.
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