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YouTube Rolls Out New AI-powered Video Title Generator

YouTube’s attempt to expand user surveys and avoid any unintentional bias, to provide equal opportunities to any creator or artist community


Are you having a hard time trying to come up with creative and catchy titles for your YouTube clips? Well, who doesn’t like having good titles to attract click-throughs? YouTube’s rolling out a new, AI-powered tool that will help you with the video titles, by suggesting titles based on the video transcript and description that you give.

As explained by YouTube:

“We want to make sure our systems do not reflect unintentional bias, and make sure we offer equal opportunities to any creator or artist community. Our existing process is limited because we only have information about content, not identifying information about the creators themselves. To better evaluate concerns from specific creator communities – for example, concerns that our monetization systems are working differently for different creators – we need to have data about which videos come from which communities.”

How will YouTube’s new AI tool work?

YouTube’s new title suggestions will be reflected within the YouTube Studio, exactly below the title field in the upload flow in the creator’s studio. Placing the suggestions like this would make it easier for creators to come up with more effective titles to draw viewers’ attention and get them in.

This new move from the platform is an attempt to expand user surveys, with the system also incorporating signals from across the app, combining information like video transcript and description, resulting in more effective video title approaches.

According to the platform, the new AI titles tool is suggested to be available within a few hours after the initial upload of the video, as the AI system will need time to assess the available info from the creator’s content.

However, the suggested titles are optional. It’s like users can or cannot use the suggestions of their own will. Therefore, creators will still be able to go with whatever name or title seems fit and creative to them, but it could help to, at the least, guide their thinking on the best available options.

YouTube’s range of assistive tools

The platform has recently added a range of new assistive tools for creators to improve their content performance and reach. By launching live testing of a new video thumbnail A/B testing process in June, making it easier to compare variations of thumbnail images to maximize content reach and evaluate performance.

This new AI tool would be the first generative suggestion element within the YouTube process, and it could drive the beginning of a new transition towards a more advanced system, recommending title options to maximize creators’ content performance.

On the other hand, the platform is also at the forefront of conducting creating voluntary creator surveys on gender identity, race, and ethnicity for creators with the intention of ensuring that its systems operate in a neutral and bias-free manner, avoiding any unintentional bias.

Back in 2020, YouTube launched its creator survey in the US with the intention to gain more insights into its user engagement and segmentation. That survey and resulting insights have helped the platform in reshaping its approach and processes to serve each user segment equally. Now, the platform is looking to expand its surveys and the program to more regions.

The survey and information provided, are voluntary but will help the platform to improve overall app representation, getting new insights on the processes and focus more on eliminating the potential bias that they have witnessed or been a part of unintentionally. As such, it could be worth volunteering these insights, as a means to facilitate important policy change for YouTube.

Creators based in the UK can participate in the survey voluntarily via YouTube Studio, by clicking on ‘Settings’, and then ‘Create your Demographics’. But the option will be rolling out in a few weeks.

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