Are you looking for ways to improve your marketing strategy in 2022? Want to know the latest graphic design trends to inspire your online campaigns? Golden rule – do not be tacky.
The team from Venngage share their trends for 2022 in this infographic.
Here’s a quick summary:
• Inclusive visuals:
It is 2021, soon to be 2022. If your campaigns still idealize one particular type of persona or model as the feature image – something is not right. For a more diverse persona (and you have to mean it too) modern brands always promote images inclusive of all genders, all races regardless of skin color, body type they appear to be in.
• Fun Data visualizations:
Adding engaging illustrations boost in getting more views as it captivates the reader’s attention more than plain text. Adding data is the best way to prove a point or a fact.
• Bold backgrounds:
Bold backgrounds = not a confusing situation. It helps the viewer to focus on the text in front of the background. A messy background confuses a viewer.
• Colorful icons and Illustrations:
Adding engaging illustrations boost in getting more views as it captivates the reader’s attention more than plain text.
• Serif fonts:
Clean web fonts as compared to curvy or handwritten fonts not only look more professional and sharper, they are also called easy-to-read or web fonts.
• Branded memes:
Branded memes add to the persona of your brand. If your brand’s tone of voice is youthful and quirky, invest in a Social Media Manger with a good sense of humor. If your brand’s persona is older and elegant, this does not apply.
• Quotes:
If your brand’s persona is older and elegant, instead of posting memes you can go about the quote route. This helps shape your brands persona subconsciously, while filling up your Instagram feed.
Check out the infographic for more details.
Follow @itp.live if you found this insightful! All images via: venngage.com
