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Dubai to host its first Miss Universe contest

Influencers – watch out!

The World’s biggest annual beauty pageant, one of the most watched in the world with an estimated audience of 500 million, will be arriving in the country in October this year!

“The Miss Universe Organization (MUO) is a global community that empowers women to realize their goals through experiences that build self-confidence and create opportunities for success. Miss Universe, Miss USA and Miss Teen USA programs provide the 10,000 women who participate annually an international platform to affect positive change through influential humanitarian and professional efforts. The contestants and titleholders are leaders and role models in their communities, develop personal and professional goals, and inspire others to do the same. The Miss Universe Organization is an IMG company,” reads an official description of the company.

All those selected will be called for a personal casting call on October 15, 2021 at Al Habtoor Palace Hotel. From there, only 30 will advance to the live show and will be announced on October 20, 2021.

The application and casting will start from Thursday through online registration. The selected ladies will be called for casting on October 15 at Al Habtoor Palace Hotel, then on October 20 the names of 30 ladies will be announced, who will advance to the live show in November.

“I could not be more pleased to welcome the first-ever representative from the United Arab Emirates, to our globally televised event in December,” said Paula M. Shugart, President of the Miss Universe Organization. “The UAE is marking a very important time in its history, from the signing of the Abraham Accords, to hosting the World Expo, and there has never been a better time to shine a spotlight on the women residing in this country.”

In the weeks ahead of the finals, from October 20 – 30, all 30 contestants will get to compete on several pre-pageant activities such as photoshoot, runway challenge, commercial shoots, preliminary activewear, evening gown and close door panel interview, said a statement.

“We are going to bring a new take on pageantry. A new breed of fashion, beauty and pageant which Dubai is known for. This will mark a new era in the whole regional fashion scene.” said Furne Amato, Head of Fashion and Creatives.