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Mysterious and sultry, just like herself.


This 19-year old wears many hats and the most popular a Singer and a Song-writer. But now she has one new addition to it – Perfume Business Owner. Billie took to her Instagram 3 days ago to announce ‘something is coming up’ – a classic teaser post. Although the image gave everything away, with splatters of perfume landing on her neck and decolletage. The debut scent is a direct reflection of the Singer’s music and personality: mysterious, sensual, and a little bit melancholy (but, you know, in a cool way).

The above image received 6,850,499 likes in the span of 3 days. The second picture she posted gave in all the details our *curious* self needed. She captions, “i am SO EXCITED to finally share my debut fragrance “Eilish” with you!!!!!!!!!!!!!! AHHHHHHHHHHHHHHHHHHHHHHHHHH!! this is a scent that i’ve been chasing for years and years. this is my favorite smell in the WORLD. fragrance has always been such an enormous part of my life and existence since i can remember, and it was a dream to create this scent and bring my ideas to life. this has been one of the most exciting things i’ve ever done. i can’t wait for it to be yours so soon!!!!!”

For some reason, we can already smell the perfume through the picture and it smells – mysterious, just like her.

She’s made an Instagram account for her fragrance and it has 284 thousand followers – also within the span of 4 days. And it’s verified by Instagram officially!

The packaging looks very similar to KKW’s fragrance. Both perfumes’ external shape is a silhouette of a woman from the neck to the bust. The website linked to the account does not sell the perfumes directly as of yet. You can only register with your email to get pre-access to it.

Eager to know how it smells?

Allure had a Zoom call with Billie to talk about the fragrance. They reported, “Straight out of the bottle, Eilish hits you with an intense wave of sugary vanilla that calms down once settled into the skin. That overwhelming sweetness quickly transforms into something indescribably intoxicating as soft tonka bean, cocoa, musk, and berries make their way to the surface. The best way I could describe it is the kind of fragrance you’d wear underneath the coziest cashmere sweater while staring out the window of a dimly lit coffee shop on a rainy evening. Or like sleeping in late on creamy silk sheets. Or a sexy marshmallow — the exact kind of scent I had anticipated from Eilish.”

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