While it won’t be doing a ‘Rewind’ clip this year, after negative response to its more recent creator compilations, YouTube has today shared an overview of the top videos and creative stars of 2021, highlighting some of the key trends of the year, which could help you develop a better platform strategy.
YouTube’s Top Ten listings are available for 17 specific regions, providing local performance insight and further refining the display, which, again, could help to point you in the right direction to glean insight into what’s working among your target audience.
Image Credit: Youtube
As you can see here, Mr. Beast unsurprisingly comes out on top, with his ‘buried alive’ video experiment seeing more than 147 Million views since March.
Top creators are:
Indeed, YouTube says that Shorts clips are now generating more than 15 Billion cumulative views per day, up from 6.5 Billion in March, as it continues to expand the format in line with overall video consumption trends, and also, YouTube hopes, as a means to stop users from migrating across to TikTok instead.
It’s an interesting overview of video trends, and with YouTube being the leading online video provider, it’s really a snapshot of overall web content shifts and interests, capturing the key elements that are driving audience interest right now.
And again, if you are looking for a way into YouTube, and notes for your own approach, these creators and clips could be a good place to start.
You can check out YouTube’s full Top Ten 2021 listings here, and follow @itp.live for more such articles.
