TikTok has initiated testing for a new feature known as “Bulletin Boards,” a broadcast-style messaging tool that enables creators and brands to share updates directly with their followers. The feature is currently being rolled out to a limited group of users and is designed as a one to many communication channel. It closely mirrors Instagram’s Broadcast Channels and signals TikTok’s broader ambitions to expand creator-fan engagement beyond short-form video content.
Unlike typical TikTok posts, Bulletin Boards are dedicated spaces where only the creator or account owner can share messages. These updates can take the form of text, photos, or videos and appear in followers’ inboxes rather than in the main feed. The audience is limited to passive interaction they can react using emojis, but cannot comment or reply, preserving the creator’s control over the communication flow. TikTok describes the feature as a direct and structured way for creators to keep their communities informed about events, updates, exclusive content, and more.
The test is currently being conducted with a select group of partners to showcase different use cases. Among the early adopters are People magazine, the globally recognized football club Paris Saint-Germain, and the pop group the Jonas Brothers. These accounts have begun experimenting with Bulletin Boards to share updates such as behind-the-scenes content, event announcements, and exclusive media. The diversity of pilot participants is intended to help TikTok explore how the feature performs across categories including entertainment, sports, and celebrity engagement.
Although the feature is still in its early stages, TikTok has stated that it is considering additional interactive capabilities based on user feedback. Possible future enhancements may include polls, Q&A formats, or richer engagement tools. However, the company has not yet provided a timeline for wider release, emphasizing that the current rollout is part of an exploratory phase meant to fine-tune the user experience.
Bulletin Boards are the latest in a series of steps TikTok has taken to diversify its content formats and compete more directly with other major platforms. In recent years, TikTok has added features like photo posts and Stories, responding to growing demand for broader media expression. This move follows a well established trend in social media where platforms adopt each other’s innovations to maintain user engagement and attract content creators. Instagram itself previously adapted TikTok’s short-form video model with the launch of Reels, and now TikTok is returning the favor by testing its own take on broadcast-style messaging.
As social media platforms evolve into multi-format ecosystems, TikTok’s test of Bulletin Boards underscores its commitment to remaining at the forefront of creator support and community building. The company is betting that creators want more structured ways to engage their followers, and that fans are eager for more direct, personal, and timely updates.
