Not only is Karen Wazen gaining new followers everyday, but she is also landing more and more deals with global brands, indicating the degree of influence she now possesses in the worlds of fashion and beauty. On March 9, the Dubai-based influencer proudly announced that she has now become the first regional ambassador of Guerlain’s skincare line.
To become the first Arab woman to represent a brand as luxurious as Guerlain is truly an achievement. The house, which was founded in 1828, is known for fusing nature and beauty, always focusing on their mission to create sustainable products that would help preserve the environment.
After all, the brand was one of the first few to draw attention to the importance of bees in our ecosystem and even went to the extent of launching a series of skincare products called Abeille Royale, which makes use of BlackBee Repair technology to rejuvenate and refresh different skin types.
This commitment to clean beauty is also shared by Karen Wazen, who believes that rare are the beauty companies which truly consider sustainability when promoting new products. By choosing the Lebanese digital influencer who regards their brand’s vision as their own to be their new regional ambassador, the brand is heavily relying on influencer marketing and the influence that the entrepreneur has.
This move will definitely allow it to spread its ethical values to a wider Arab audience that now relies on Wazen for advice and recommendations.