Inspired by the 1979 archival Adidas catalog, Gucci’s Italian Fashion Designer Alessandro Michele conceptualised and created a modernised adidas x Gucci collection.
Gucci Gang
In the latest Twitter post by Gucci, the caption reads, ‘The #adidasxGucci collection is here. For the launch, #AlessandroMichele has envisioned a campaign portraying how it sparks infinite interpretations. Photographed by @CalijnJacobs. Art direction by #Christopher Simmonds.’ In the video, we see a bold, block, colours, young diverse faces, and an overall cool style bringing both elements of high-street fashion and street fashion together.
The #adidasxGucci collection is here. For the launch, #AlessandroMichele has envisioned a campaign portraying how it sparks infinite interpretations. Photography by @CarlijnJacobs. Art direction by #Christopher Simmonds. Discover more https://t.co/zdGV991Za0 @adidasoriginals pic.twitter.com/dLKl8gEigq
— gucci (@gucci) June 7, 2022
High-Street x Luxury Collaborations
After the recent launch of the Omega and Swatch watch collaboration, every store has sold out of the watch because of its value of the watch. Similarly, although the Adidas x Gucci collection has launched today, it does bring together popular brands from different categories of high-street and luxury, in a collaborative and creative way.
Trending on social
As a trending hashtag on Twitter, influencers and content creators are already posting on their social media channels images and videos of the collection and wearing the clothing. Instagrammer Kanawut Traipipattanapong with 3.2 million followers posted the image today wearing a beige co-ord set with the adidas x Gucci logo at the front and the three stripes on the sleeves and shorts. Kanawut styled the set with a bag from the collection and red long bottoms under the shorts. His caption reads ‘Discover the exclusive adidas x Gucci collection, a collaboration that combines the uniqueness of two leading brands in the ’70s fashion style.’
The Collection
Made for both men and women, the ready-to-wear collection includes bags, shoes, accessories, jewelry, and lifestyle pieces. The GG monogram and interlocking G combined with the adidas Trefoil in bold and colourful prints compliments the white, red, and green Gucci web and three adidas stripes. The whole collection magnifies a contemporary feel, reflecting innovation, sustainability, collaboration, and progress. Future-conscious fabrics were used including cotton and viscose with environmentally conscious packing featuring the adidas x Gucci logo.
#adidasxGucci