Young minds are taking matters into their own hands as they decide current brands do not accommodate their consumer needs and Sarisha Ved is a Dubai-based teen among them. Founder and designer of F5 Global, the young entrepreneur is shaping the sustainable consumption habits of Gen Zs in the UAE and beyond.
As younger consumers become more mindful of their shopping habits and the products they buy, Gen Z’s have moved beyond buying clothes for trends as they seek products that are value-oriented in their efforts, impacts, and brand DNA. F5 Global is delivering all that and more…
What is F5 Global?
F5 is a sustainable unisex athleisure-wear line with a strong brand vision to battle climate change in all its efforts, commitments, and brand identity.
What makes the brand so inspirational is that its efforts and commitments are all spear-headed by a young teen, Sarisha in Dubai. She started her own ethical, sustainable and charitable clothing and consciously made athleisure line, only to go on and raise AED30,000 for children’s education, open a pop-up store in London, and is continuing to shake up the fashion world.
At 17, Sarisha ethically sourced and designed her own global brand, she’s the founder of F5 Global which offers unisex athleisure clothing, an exclusive capsule for kids, mobile phone cases, reusable face masks, wallets, and bags.
The idea initially started as just another one of Sarisha’s school projects. It turned into a passion initiative and later took a life of its own, leading her to take on the brand full-time eventually.
Besides F5 Global’s commitments to battle climate change, the brand aims to build a community of like-minded individuals who can proudly and comfortably wear clothes that work towards making a positive impact.
“F5 was created so that customers get a clothing line that is fashionable, sleek, versatile, and sustainable, that doesn’t compromise on customer values or care for the environment.”
F5 Global brand vision as stated on the website
Designed and locally made in the UAE for an international market and futuristic mindset, the wearable collections, technology, and packaging takes into consideration their overall environmental impact. F5 places a great focus on natural, vegan, and eco-friendly fabrics such as GOTS-certified organic cotton.
What makes F5 so unique is not only its efforts to promote and stand for eco-conscious clothing that’s both fashionable and economically accessible to most consumers but its continuous support to give back to communities in need. F5’s ‘tees for fees’ line donates 100% of its proceeds towards the education of underprivileged children. In 2021, the brand donated AED 47, 435 to Emirates Red Crescent for the digital education of underprivileged kids.
A brand truly an inspiration to look up to from its young entrepreneur, the pro-activeness of its contributions, and the betterment of the environment. F5 Global is fast on the rise to become a well-known name in our wardrobes not only in the UAE but worldwide.
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