There’s no denying that the power the word “sustainable” once held in marketing, education and fashion has been drastically declining over the past few years as more and more influencers position themselves as eco-lifestyle educators and promoters. The over-saturation of the word and its meaning has become less impactful and in contrary abused in the form of “greenwashing”. But rest assured, we have found the top 6 influencers who’s been able to give a fresh uptake on green influencing by making their educational content inspirational, insightful, fun and interactive.
Aditi Mayer
Aditi is a digital content creator, activist and fashion influencer that uses her platform to eloquently bridge the two worlds of sustainable fashion influencing with that of climate activism and conversations around modern-day colonialism. What makes her so unique is her ability to inform and educate her following whilst keeping them intrigued with the world of high fashion. Showcasing how the consumeristic luxury world we aspire to live in can co-exist in a green future, making it irresistible for us to not revert back to Aditi’s feed.
Natalia Shustova
Founder of Gosha Flowers Dubai, Natalia speaks to her audience with a modern take of “silent influencing”. Her unique approach to promote slow living through her curated feed of a mix between high quality fashion, interior design and beauty stems from her deep concern towards nature, the inspiration as well as appreciation she garners from it. Natalia often uses her platform to promote the circular economy and sustainable living, but she does so by crafting a beautiful balance between education and creative imagery.
Leah Thomas
Founder and author of Intersectional Environmentalist, Leah’s unique approach to green living influencing makes it our go-to page to get informed on sustainability matters, book recommendations and environmental justice topics. Her eye-catching and carefully curated Instagram feed makes it hard for us to resist not scrolling for hours to get informed and educated on content regarding travelling sustainably, breaking down barriers of oppression as being an inspirational voice we actually want to listen to.
Hannah Rasekh
Fashion entrepreneur and digital activist for circular fashion systems, Hannah Rasekh has garnered an online cult following for being a sustainable fashion advisor and re-styling influencer. Hannah has made it her goal to use her platform as a referral space for the new generation of conscious consumers to discover ways on how to #shopsmart by providing longevity and sustainably add or remove garments to our wardrobes.
“in recent years I’ve made it my mission to become more of an activist and a changemaker and use my platform for good. I only collaborate with brands that align with me and I’m mindful about what brands I want to support and promote.”
By prioritizing her values and environmental activism, she stays true to her followers by educationally pulling together cool fashion ensembles that are fresh, circular and simultaneously timeless.
Zahra Biabani
Entrepreneur, climate activist, author of Climate Optimism and founder of In The Loop, Zahra Biabani does it all… Not even to mention make dancing reels to keep her followers entertained while educating them on environmental justice and progress around the world. I mean who wouldn’t want to learn about green living this way? I’ll put a hand up to be #edutained. Her unique approach to make educational content relatable, fun and energetic is exactly why she connects with gen-z consumers to be an inspirational influencer that makes living green seem so positive.
Amanda Rushforth
Environmental consultant with a background in fashion, and an affinity for promoting ethical brands, Amanda Rushforth is no stranger when it comes to leading and developing a more sustainable Middle East. Board director of Azraq, a UAE grassroots marine conservation organization, partner with Wellness Living and all-round sustainable fashion influencer, Amanda uses her platform to foster a more conscious approach to luxury, consumption and green living in the Middle East.
Comment below and let us know which influencers to look out for when it comes to refreshing takes on how to inspire green living.
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