If we think about loungewear our minds start to wonder and picture various time-capsules where the trend had us completely hooked! Think Y2K, Paris Hilton era where all everyone wanted was to own a Juicy-Couture set. Ridiculously hideous if we look at it now, but the idea of loungewear trickling up the fashion chain from streetwear clothing for running errands has been evolving ever since into some of the world’s best power brands.
We’ve all seen this trend come and go, but during the pandemic, we’ve seen the trend skyrocket and transition itself from a trend into everyday staple items that are here to stay for good. More casual than jeans but more structured than sleazy pajamas, loungewear provides a comfortable, cozy look and feel.
We have to acknowledge that with the enormous amount of online content created, at home during the lockdown, we’ve noticed various combinations of style combos by famous influencers. Looks that barely look laid back, but rather refined, polished, and easy to copy.
Looking for the best loungewear style inspiration?
When she’s not wearing Balenciaga or a pair of killer heels, Kim, co-founder of SKIMS and mega influencer, promotes her minimal loungewear brand. Renowned for being the most stylish shapewear in the world, Kim has put SKIMS on the map by showing her millions of followers how high-end luxury can elegantly be combined with loungewear to create looks that are comfortable, put together, and even acceptable for smart-casual occasions.
Influencer and makeup artist, Elnaz Golrokh, can do much more than show off her beauty skills. Known for doing bold and funky makeup looks, Elnaz reflects her love for trendy makeup styles to match jaw-dropping outfits such as Bo+Tee loungewear. Cleverly showing her fanbase the power of what makeup can do to elevate a casual loungewear set, she is definitely someone to follow for quick and easy inspiration.
Besides having a body every girl wants, mega influencer Kendall Jenner shows her millions of followers that when she’s not working the camera, she sticks to basics. Whether it’s running around town after a pilates workout or shooting The Kardashians, she always makes sure that “basic-easy” is the way to go with her favorite brand Alo Yoga.
Danish influencer and founder of Djerf Avenue fashion brand, Matilda Djerf continuously gives us glimpses into her daily life as she shows us how to cleverly match minimal, comfy, and toned-down loungewear looks with no effort to be office ready.
Fashion blogger and social media influencer, Rita Dahdah is renowned in the Middle East for her fashion lifestyle blog which is quite different from others. Her social media is on fire, as she shows her thousands of followers how to juggle between blogging, attending meetings and events, photo shoots, and so much more. All while always serving amazing looks and loungewear styles to match her hectic lifestyle.
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