Using their platform to create unique and fun products, influencers worldwide are finding ways to experiment with their interests and talents. Influencers utilise the resources available to them to create something authentic and trustworthy. Whether you are a fashion influencer launching your footwear line or a food enthusiast with a new range of ready-to-cook meals, there is a massive market of consumers willing to try new products and services.
Influencers launching brands aligned with their interests will already have a group of consumers interested in their products. This is one of the reasons brands collab with influencers in particular categories to promote their creations. It is even more exciting when the influencer owns the brand, and their involvement is substantial in its creation. Followers of the celebrity will invest in the brand thanks to this, and the brand will most likely have a succesful launch!
If you are an influencer looking to launch a passion project, here are 10 interesting brands by influencers you should check out for inspiration.
Florence by Mills
For all the Stranger Things fans out there, Millie Bobbie Brown’s Florence is a familiar name. The young actress and influencer launched Florence by Mills in 2019, a cruelty-free and vegan brand of skincare, makeup and hair products. Florence by Mills has a range of products for her followers to try out, all made of clean ingredients. Millie’s venture into the beauty world encourages teenagers to learn more about their skin and how to take care of it.
DL Eyewear by Dan Levy
If you thought David from Schitt’s Creek knew how to style an outfit, wait till you see how Dan Levy likes his own eyewear. DL Eyewear is an outcome of Levy’s experiments with his eyewear, making it a very personal and important venture to the actor. The brand’s motto, “See with Love”, is inscribed on all its products emphasising the need to love everybody equally without biases.
1212 Gateway by Catherine McBroom
Catherine and her family have been in the limelight for a very long time, resulting in them creating an extraordinary and unique bond with their following. The mega influencer and mother of 3 has been very vocal about her spiritual journey, frequently sharing her experiences with her followers. She launched 1212 Gateway in 2020, and the brand has only seen growth ever since. 1212 Gateway is “not just about skincare. This is about you feeling authentically you. This is not just about routine. This is about a ritual.” Want to try something new? 1212 Gateway is not a bad option!
Nina Ali’s Fruit Cake
This Real Housewife of Dubai is undoubtedly one of the most talented individuals to star in the show. Nina Ali’s Fruit Cake business delivers the most fresh and premium quality fruit cakes to its customers. Whether you are celebrating your birthday or sending a cake to make someone’s day, this influencer’s fruit cake will surely be the highlight. Don’t think it’s true? Why don’t you check it out for yourself.
Hala by Hala Owais
Winner of the Cosmopolitan Best Influencer Brand award in 2020, Hala’s Lash brand is one to watch out for. The talented Dubai-born and raised influencer is a beauty educator and makeup artist. If you are looking to buy lashes, what better place to get them from than the expert? Before you set out for your next big event, try out Hala’s Lashes and be blown away by how it complements your eyes.
MrBeast Burgers
An influencer known for his extravagant stunts and endeavours, MrBeast is one of the most interesting personalities on the internet. His burger joint is a virtual restaurant brand that delivers across the US. The brand allows select restaurateurs to make an extra income through MrBeast Burgers. MrBeast’s Burgers are something you should indeed check out when you are in the US.
Item beauty Addison Rae
Addison Rae, a name that is synonymous with TikTok, launched Item Beauty in 2020. This clean beauty line had everyone talking, thanks to its association with the social media star. Addison is very passionate about her line. She explains, “Makeup has always been such a fun way to express myself and feel my best, so I wanted to create a clean beauty line with lush ingredients (and none of the bad stuff) for a natural look that makes you feel more like you”.
PETITE by Laili Mirza
PETITE by Laili Mirza is a brand that caters to women who are 5’4 and under with “ready-to-wear basics and seasonal trend pieces which don’t require alterations.” The Dubai-based brand, launched in 2019, is about affordable luxury and has successfully made its mark in its niche. With the importance given to ethical and sustainable manufacturing, the brand focuses on creating clothing that is both fashionable and made the right way.
Karen Wazen Eyewear
Eyewear is an element that can elevate your outfit fittingly to convey your mood for the day. Whether it is a “don’t talk to me” day or a “let’s be friends” day, you can trust a pair of sunglasses to help you out. Bold or elegant? The right pair of glasses can make a huge difference. Karen Wazen’s Eyewear line is fashionable and trendy, suitable for the different personalities of individuals out there. The mega-influencer has made her mark in the fashion world, and who better to follow for fashion statement eyewear?
Top of the Mornin Coffee by Jacksepticeye
Jacksepticeye’s Top of the Morning Coffee is a must-try for all the coffee lovers out there. The Irish YouTuber is famous for his vlogs and comedy videos on the streaming platform. His love for coffee brings to his following an exciting and fun coffee brand. Try it out next time you are getting your coffee.
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