This feature was launched by Instagram in 2017. We’ve seen many versions of how people navigate their way through his tool. They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you!
If you are a brand:
You want to show your audience what’s new with your brand in order for people to keep up with your latest updates. This is a fantastic way to organise your tabs in order from news editions to sub-categories of what your brand is selling. Women’s wear, Men’s wear, Kid’s Wear, Accessories, etc.
Pro Tip – As we can see in the example below, the title of the highlight “Vintage S …” was cut in half as it exceeded the visible characters Instagram displays . It’s always recommended that you keep the title’s length under the10 characters limitations to make sure your followers don’t miss anything.
If your brand is YOU yourself:
If you are a storyteller or a thought leader / a life coach or you prove any service that adds value – consider this order or arranging your highlights for your audience to know you at your best.
If you are a minimalist:
If you think your feed speaks louder than words and your picture captions are already on the wordy side, you might not want to deck your highlights with words. Maybe try little emojis that brief the emotion of the highlight you want to display.
If you have some important news to share:
If you post time-sensitive content or announcements, you might want to consider this format. Big bold words highlighted on a black strip with a solid colour background is the most prominent way to make some noise.
Let us know what according to you is the best tool to design Instagram highlight tabs!