Step 1: Get an Instagram business account
Start a new account from scratch or switch from a personal to a business account by following these steps.
Step 2: Create a winning Instagram strategy
- Define your target audience.
- Set goals and objectives.
- Track the right performance metrics.
- Create a content calendar.
Step 3: Optimize your Instagram profile to do business
- Write a great bio.
- Optimize your profile picture.
- Use your one link in bio wisely.
- Add relevant contact information.
- Configure action buttons.
- Add Story Highlights and covers.
Step 4: Share high-quality content
- Create a visual aesthetic for your brand.
- Take thumb-stopping photos.
- Take thumb-stopping photos.
- Write compelling captions.
- Save more casual content for Instagram Stories.
- Explore other formats.
- Create inclusive content.
- Post consistently.
Step 5: Grown and engage your audience
- Respond to comments and mentions.
- Use the right hashtags.
- Promote your Instagram business account on other channels.
- Collaborate with Instagram influencers.
- Use Instagram ads to get in front of a large, targeted audience.
- Run an Instagram-specific campaign.
Step 6: Measure success and make adjustments
- Track results with analytics tools.
- Use A/B testing to learn what works.
- Experiment with new tactics and tools.
If you have a hunch that something’s working, it’s a good practice to do your research and take a look at the data so you can understand why.
Let us know if these tips by @hootsuite work out for you and follow us on Instagam @itp.live to know what’s trending over social media!Â