Table of Contents
Instagram feed layouts
An aesthetic Instagram feed can help you stand out from other profiles, entice and inspire new followers, and even build brand awareness. Whether you’re an Influencer, a brand, or just want your personal account to get noticed, a well-curated Instagram grid is the key to success on the platform, offering great opportunities for discoverability and engagement.
This might make it sound daunting and put a lot of pressure on creators to make the perfect Instagram feed layout, so we’re here to help. We’re here to share top tips, templates, and even inspiration for your feed according to your account’s theme!
Top tips
Choose a color palette
To ensure that you pick the right colors for your page, make sure to first think about the mood and vibe you want to emit. Do you want a more warm and bright feel, dark and moody, colorful and lively, or minimalist?
Keeping this in mind, prepare a palette of 3 to 6 colors that match the mood you want to illicit. Free websites and applications such as Coolor and Colormind can help with that.
Define key themes/categories for your content
Of course, it’s no surprise your Instagram feed should focus on what you want your account or brand to be known for. Dedication to these key categories will help in creating consistency throughout your feed and help in optimizing your profile.
Therefore, select 3 to 5 themes or categories you want to be posting about. For instance, if you love and want to be known for travel, lifestyle, and fashion, you have to ensure that you only create and post content according to those categories.
Stories are an excellent way to share content that might not match your overall feed. And keep in mind, your themes can always change as your interests or brand changes over time.
Alternate between categories, subjects, and colors
By alternating between colors, categories, and types of pictures, more diversity is created for your feed, which is good to avoid repetition. Therefore, if your most recent post is a close-up of yourself, your next picture shouldn’t be identical. Choose a different subject, maybe some recent artwork you captured while at a cafe, or a well-lit picture of a recent meal. You can also alternate between darker colors and lighter colors because this will make your Instagram feed pop.
Prepare a batch of posts ahead of time
Always plan ahead! It can take a lot of effort to ensure new posts match old content and to avoid repetition, it’s better to ensure your top 9 to 12 squares are prepared at least a week in advance.
Take the time once every few weeks to plan content so you don’t have to spend too much effort when it’s time to post. Keeping the aforementioned tips in mind, use applications such as the Preview app to move around posts and see what fits the mood you’re going for.
Templates
Templates are meant to be flexible, and so are these. Move things around to your preference, and use these mainly as inspiration. This way you can remain unique and make your account according to your style.
Travel and Lifestyle
Play around with colors that suit you and the mood you’re going for, but make sure to have a mix of dark and light hues, in order to alternate between them and make your Instagram feed pop. Other subjects for potential pictures can be product images, group pictures, or selfies.
Beauty and Fitness
Other subjects for potential pictures can be gym equipment or yoga setups at home.
Inspiration tips
For inspiration, don’t be afraid to look at popular content creators’ profiles or accounts whose feeds capture your attention. Pinterest is every Influencer’s best friend. The app pushes pictures and content according to your liking and your vibe, so don’t be afraid to search for inspiration from there.
Additionally, to ensure your Instagram feed gets noticed, look at what’s trending and post using hashtags. If one post gets noticed, your entire account gets noticed.
Good luck creating content and remember to just have fun with it!
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