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The Super Bowl is far more than just a football event. Yes, it determines the champion of one of the world’s most successful sports leagues, but it is a cultural icon unlike any other. And this year could be one of the largest yet.Â
Not only has the event arrived in Las Vegas—the ideal location for a slew of superstars and athletes to congregate—but the whole NFL has benefited from a phenomena that scientists and economists will examine for years to come: The Taylor Swift effect. The celebrity arrived with her girlfriends in tow and wore an outfit by cult Australian designer Dion Lee.
Blue Ivy Carter and Jay-Z
Ice Spice, Jason Kelce, Taylor Swift and Blake Lively
Reba McEntire, Post Malone and Andra Day
Travis Kelce
George Kittle
Harrison Butker at the Super Bowl
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