30.07 2018 04:04h
30.07 2018 04:04h

How To Spot A 'Bot Like A Pro

Here are three easy tips for spotting fake followers in your audience
by @Laura Andrea Kell

Fake followers a.k.a. ‘bots are a big problem, when it comes to certain social media platforms.

While Instagram and Twitter do their best to clean out “applications that perform automated tasks” (a.k.a. ’bots) there are hundreds of companies that supply fake followers to social media users for the cost of a few dirhams.

Therefore, it’s tough for any social network to efficiently clear out all fake followers from their respect platform - but that's not going to stop the social media giants from trying.

According to TechCrunch "Twitter suspended as many as 70 million accounts between May and June of this year, with no signs of slowing down in July."

Instagram has also conducted its own 'bot bust in the past few years, riding its platform of thousands of fake accounts.

While it's good news to hear that platforms are taking a proactive stance in the battle against the 'bots, influencers can also accumulate fake followers without realizing it.

That's right, influencers. Even if you've never bought followers, there's a high chance that a small percentage of your following isn't "real".

But don't worry, it's easy to spot a 'bot and remove them from your following. 

Here are three easy tips to spotting fake social media accounts, and a simple way to remove them from your following.

How To Spot A Fake Follower

Check the Profile

Fact: fake accounts don’t have stellar bios.

If an account lacks a profile picture, written bio, location, etc. it’s probably a ‘bot.

While not every social media user has the time to create an amazing profile and come up with a witty username if the account doesn't seem like it's run by an actual person it probably wasn't.

Another tip-off is if the account has very few genuine posts and/or has its settings set to private.

Look at the “Numbers” and "Actions"

'Bots are notorious for following hundreds and thousands of people in a day, only to stop the next day. Their following count will be high, with few followers in return.

According to Influencer Marketing Hub  "Genuine accounts tend to have similar patterns when it comes to numbers of followers, people followed, and levels of engagement. Although everybody operates their accounts differently, and some “newbies” don’t run their accounts like seasoned Instagrammers, you can still easily spot outliers."

If an account's growth (or lack of) seems odd, it probably isn't a legitimate user. 

Watch the Comments

If an account is leaving odd comments, sharing a string of emojis, or posting the same phrase under multiple photos (or on multiple accounts) it's probably a 'bot.

If you go through your comments and read the ones written by verified humans (i.e, your friends and family), you'll notice a big difference in tone when compared to a "dodgy" follower. 

How To Get Rid Of Fake Followers 

There plenty of apps and methods that can help social media users “clean out” their following (even if you've bought fake followers in the past and want to get rid of them.)

But the simplest way to remove a fake follower or 'bot from your audience is to block them. Easy peasy.

What are your thoughts? Let us know in the comments below.


06.12 2018

Been Rejected From A Micro-Influencer Platform? Here's Why...

Avoid these mistakes when applying to join micro-influencer platforms

29.11 2018

ITP Live Influencer Marketing Survey Results Are Officially In!

They were revealed yesterday at ITP Live's annual conference

25.11 2018

Caspar Lee is coming to Dubai for ITP Live's Conference!

The successful vlogger-turned-entrepreneur will be speaking at the event on Nov. 28

19.11 2018

ITP Live's Conference Is Happening on Wednesday

Everything you need to know about the biggest influencer marketing conference in the region