Even though Instagram is popularly known as a social media app where you share fragments of your life with family and friends, it is also a great platform to grow your small business and brand. There are so many tools available on the platform that allows one to attract the attention of people and sustain it over a long period of time. It only makes sense that small businesses across the internet use the platform for the same purpose. These businesses find their niche easily with the help of Instagram and connect with their consumers effectively.
The most significant advantage of this social media platform is its ability to help businesses interact effectively with their followers. Businesses can receive feedback instantly and advertise without the hindrances of conventional promotional activities.
Here are six different Instagram features that aid the growth of small businesses.
Instagram Shopping
Instagram Shopping is a feature of the app that allows businesses to integrate their product catalogue into their Instagram profile. The feature enables businesses to access the special Shop tab on the platform, where users can conveniently browse through its products and services. Instagram Shop makes shopping on the platform a seamless experience, encouraging consumers to make more purchases from small businesses.
Story features
There are so many different features available on Instagram stories that make it useful for small businesses that wish to prosper. From the ability to add links to your stories to polls and countdown stickers, Instagram stories can be a fun platform to grow your business. If you are a small business on Instagram, make sure to implement all the exciting features available on the platform when promoting your products.
Story Highlights
Businesses can use story highlights to curate content for a specific purpose and make it available on their business profile. A clothing brand, for example, can have a story highlight with the details of its holiday sale. It can also include information about the products they sell, licenses the business has, and other pertinent information.
Instagram Guide
Instagram Guides allow small businesses to create a miniature blog that will help provide consumers with information on their products and services. Businesses can benefit from Instagram Product Guides. Putting all of the products in a guide will make it easier for customers to navigate through the business page. This increases the brand’s and business’s reach because a simple user experience is a great tool for retaining and attracting customers. In the guides, you can also include links to Instagram Shop.
Instagram Live
Businesses can use Instagram Live to interact with customers in real-time. This is a huge benefit for small businesses because it allows them to quickly and effectively address any concerns their customers have. Instagram Lives can also be used to interview influencers and thus broaden the business’s reach.
Reels
The reels feature on Instagram is extensively promoted by the platform. It is, therefore, crucial that businesses make use of this feature when making content for their products. Making reels can also be fun and exciting, allowing businesses to get creative with their promotional activities.
Influencers
Collaborating with influencers is a great way to promote small businesses. This can be done by finding an influencer whose values align with the product or service and having them talk about it on their social media profile. Businesses can also conduct live sessions with them or even have the influencer take over the company’s Instagram profile for a day.
Instagram is a world full of opportunities for small businesses, thanks to the many features on the platform. Try out these different features to grow your small business and interact with all your customers.Â
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