Here are our top 5 picks for beauty YouTubers to keep an eye on in 2021!
1. James Charles
First up with around 24 million YouTube subscribers, James Charles is one of the most well-known names in the beauty community at the moment. Despite being just 21-years-old, James has hit many milestones within the beauty community. At 17 he became the first male ambassador for CoverGirl and has been recognized for various social media and beauty awards. James has done many stars’ makeup such as Kylie Jenner, Iggy Azalea, and so on. We are super excited to see what’s next for James and how his career continues to grow in 2021!
James’ channel:
https://www.youtube.com/channel/UCucot-Zp428OwkyRm2I7v2Q
2. Jackie Aina
Up next is YouTuber Jackie Aina! Jackie has around 3.5 million YouTube subscribers and counting. Jackie’s content focuses on all things makeup and skincare and she is known for her vibrant and positive energy. Jackie has been an advocate for representation for people of color in the beauty industry and has partnered with brands such as Anastasia Beverly Hills, Too Faced, Sephora, and more. Jackie’s following continues to grow and we’re eager to see what’s next for her in 2021.
Jackie’s channel:
https://www.youtube.com/channel/UCzJIliq68IHSn-Kwgjeg2AQ
3. Sarah Cheung (Sacheu)
With around 745K YouTube subscribers, Sarah Cheung (also known as Sacheu) is a force to be reckoned with. The 24-year-old YouTuber focuses a lot on skincare and makeup on her growing YouTube channel. Sarah’s known for her passion for skincare and her candid skincare product reviews. Sarah has recently become a SAVAGE x FENTY ambassador and has even come out with her own beauty/skincare brand. 2021 likely has big things coming from Sarah and her brand.
Sarah’s channel:
https://www.youtube.com/channel/UCYOvwzHL8OmCBEbBO6AdMXQ
4. Hyram (Skincare by Hyram)
Hyram is a 24-year-old skincare/beauty YouTuber with around 4.1 million subscribers. Hyram often makes videos reviewing different brands or reacting to celebrity skincare routines. Hyram’s channel has absolutely blown up in 2020 and he also has gained a massive following on Tik Tok. Hyram is known for her outspoken reviews on skincare products and his emphasis on the importance of non-irritating skincare ingredients. We predict big things for Hyram in 2021!
Hyram’s channel:
https://www.youtube.com/channel/UC2sYit3cZ2CuD_8FHYH7O_QÂ
5. Nikkie de Jager (NikkieTutorials)
Nikkie de Jager, or NikkieTutorials, is a Dutch makeup artist and YouTuber with around 13.7 million subscribers. Nikkie is known for her creative and intricate makeup looks and her bubbly personality. On her channel, Nikkie has collaborated with the likes of Kim Kardashian, Selena Gomez, and more. Nikkie has been recognized for numerous beauty awards and has recently launched her own makeup products. We’re hoping to see even more of Nikkie in 2021.
Nikkie’s channel:
