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8 Live Shopping Influencers You Need to Know on Social Media

Learn Everything About Live Shopping & The Social Media Influencers Revolutionizing It

Live shopping

What Is Live Shopping?

Live shopping, or live streaming, leverages current technology trends to connect with consumers who prioritize following individuals on social media over brands. Unlike the belief held by many businesses that merely placing marketing materials online will generate instant purchases, live shopping acknowledges that creators engage with their fans.

When these creators recommend products during live streams, it often sparks greater interest among viewers than direct marketing efforts by brands.

Consequently, some brands have realized the value of partnering with live shopping influencers to expand their consumer base and boost product sales.

Live shopping can be visualized as a modern version of the Home Shopping Network or The Shopping Channel, streamed directly on your mobile phone, tablet, or computer. It predominantly takes place on social media platforms, embodying the concept of social commerce.

Where Can You Find It?

Popular platforms for live shopping streaming include Facebook Live, Instagram Live, Twitch, YouTube Live, TikTok, and Amazon Live. During live shopping streams, viewers can engage with the content in multiple ways, including:

  1. Video stream: Influencers or brand representatives showcase the product to the audience.
  2. Chat functionality: Users can ask questions and interact with the presenters in real time.
  3. Real-time purchase links: Viewers have the option to directly purchase the product being showcased during the live stream.

8 Female Live Shopping Influencers

Laura Clery

Laura Clery boasts an impressive social media presence, with almost 15 million followers on Facebook, 3 million on Instagram, 873,000 on YouTube, and 6.7 million on TikTok. She is widely recognized as an actress and comedian, renowned for her weekly comedy sketches across these platforms. Residing in Los Angeles, she shares her home with her husband, son, daughter, and a diverse group of rescued animals.

While comedy videos propelled her to fame, many of Clery’s posts revolve around family and motherhood. Additionally, she operates a Facebook shop called Boibs, which directs users to make purchases.

However, Clery’s promotional efforts extend beyond Boibs, as she also engages in influencer marketing. For instance, she recently hosted a Facebook Live stream to promote the mobile game Best Fiends.

Carla Stevenne

Carla Stevenne is a renowned beauty guru and makeup artist who imparts valuable makeup, hair, and fashion advice on her YouTube channel, BeautyByCarla. With 251,000 subscribers, her channel has gained significant popularity. Additionally, she boasts an Instagram following of 81,500.

However, Carla’s most thriving platform is her Amazon shop, Face Artes Beauty. Leveraging the capabilities of Amazon Live, she has built an extensive collection of past live streams. Each video in her library conveniently links to various beauty products available on Amazon, enabling her audience to explore and purchase the recommended items.

Judy Travis

Another notable Facebook influencer is Judy Travis, also known as @Itsjudytime. She commands a following of 3 million on Facebook, 822,000 on Instagram, 210,000 on Twitter, and 1.26 million on her beauty-focused YouTube channel, Itsjudytime.

While vlogs dominate Itsjudytime’s content, she primarily focuses on beauty. Her Amazon store showcases a range of products, including beauty essentials, baby must-haves, kitchen items, children’s products, and skincare items.

Leomie Anderson 

Leomie Anderson, a British model, fashion designer, and activist, made her mark by participating in four consecutive Victoria’s Secret Fashion Shows from 2015 to 2018, eventually becoming a Victoria’s Secret Angel in 2019. Her impressive runway portfolio includes notable brands such as Giorgio Armani, Burberry, Chloé, Fenty Puma, Tom Ford, Tommy Hilfiger, Calvin Klein, Ralph Lauren and Yeezy etc.

Given her prominence and expertise, it was only natural for Tommy Hilfiger to tap into Anderson’s influence for their venture into Instagram live shopping streaming. She played a pivotal role in the brand’s inaugural shopping livestream, alongside host Manuela Frey and other special guests, including Zoë Pastelle and Noah Luis Brown. During the livestream, they engaged in discussions about trends and provided styling tips for their current favorites.

Gabby Morrison

With a sizable following of 3.7 million on TikTok, Gabby Morrison (@GabbyMorr) is a well-known influencer. Her TikTok videos feature music from artists like Rico Nasty, Xxxtentacion, and Tink, and she covers various topics including dancing, travel, and beauty. One of her notable videos, dancing to Aqua’s “Barbie Girl” in April 2020, garnered over 2 million views.

@gabbymorr LIVE TONIGHT! Follow @walmart to shop spring beauty at 6pm PT/9pm ET! #walmartshopalong ♬ original sound – Gabby Morrison

In December 2021, Walmart collaborated with 10 TikTok creators to offer a live shopping experience. The activity was repeated in March 2022 with the “Spring Shop-Along: Beauty Edition” on the Walmart TikTok channel. During these live streams, viewers had the opportunity to shop directly at Walmart without leaving the TikTok platform. Gabby Morrison was among the participants in the March stream. Morrison and her fellow creators shared their favorite Walmart beauty products, demonstrated their skincare, makeup, and hair routines using the items, and provided beauty tips and tutorials on popular trends to the viewers.

Jamie Yeo

Jamie Yeo (@iamjamieyeo) has discovered the advantages of serving as a live shopping influencer on Instagram. Joining forces with fellow influencer Cheryl Wee and Her World editor Ng Yi Lian, Yeo took part in an Instagram live stream. Together, they shared valuable tips on rejuvenating and revitalizing both the skin and life in the upcoming new year, featuring Lancôme Advanced Génifique products.

Jamie Yeo has achieved household recognition in Singapore, primarily known for her portrayal of Tammy in Channel 5’s “Growing Up.” With a thriving career in radio, television, and acting, she has established herself as a notable presenter and actress. Currently, Yeo wears multiple hats as a social media consultant, social influencer, TV/video host, emcee, VO artiste, and a mother of two.

Ree Drummond

Walmart collaborated with another influencer, Ree Drummond, for their live shopping initiatives. Ree Drummond, widely known as The Pioneer Woman, is an American blogger, author, food writer, photographer, and television personality. She resides on a working ranch near Pawhuska, Oklahoma, and shares her daily life as a ranch wife and mother on her blog, The Pioneer Woman. Additionally, she hosts the popular Food Network show, The Pioneer Woman.

Ree Drummond boasts a substantial following on Instagram, with 4.3 million dedicated followers. Given her association with Walmart’s Pioneer Woman Collection, it was a natural choice for her to spearhead their live shopping campaign featuring these clothing products. During the livestream, customers had the convenient option to purchase their preferred garments without having to leave the stream.

Sarah Landry

Sarah Nicole Landry, popularly known as @thebirdspapaya on Instagram, is a prominent digital creator with a massive following of 2.2 million users. She gained significant recognition for sharing her personal journey of losing 112lb weight, including unedited photos of her cellulite and stretch marks, after shedding half her body weight.

Knix, a Canadian intimates brand, utilized live shopping to generate excitement for its swimwear launch. Sarah Nicole Landry, along with Knix founder Joanna Griffiths and real Knix customers, hosted the event. The live stream incorporated effective social media strategies and leveraged the expertise of the Knix brand team. It featured interactive elements like online polls, gamification features, and direct purchase options. Landry’s longstanding familiarity and fondness for the brand added to its appeal as she could directly speak about its qualities and merits.

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