In fashion, the pursuit of effortless chic has always been a coveted goal. As the fashion industry continues to evolve, there is a growing appreciation for bespoke brands that offer elegance.
India has emerged as a hub for such brands that seamlessly blend tradition with modern aesthetics. Let’s look at five Indian brands that have captured the essence of effortless chic, creating collections that exude style and individuality.
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LoveBirds
Lovebirds’ core values include functionality, timeless appeal, playfulness, and modernism. The comfortable yet elegant items will uplift and fit into your closet with ease since they successfully combine male details with a feminine sensibility.
Ura Maku
The seemingly straightforward pieces by Ura Maku leave a lasting impact. The handmade and functional items breathe new life into everyday essentials like a structured suit and a trendy waistcoat.
Bodice
At Bodice, geometric ratios and architectural forms meld with beautiful flow. The intricate decorations are ideal for discriminating dressers. Their collections are functional, and modest, and transcend seasons, events, and dress rules.
The Summer House
The Summer House’s designs are characterized by refined fundamentals and languid silhouettes with thoughtful textiles. The casual pieces serve as a quick route to unassuming polish and serve to emphasize that the secret to a sustainable wardrobe is to buy less but better.
Ode to Odd
Structure and flow are boldly combined in a playful way to create clothing that has enduring appeal. With an emphasis on quality and craftsmanship, this brand provides wardrobe essentials you can use year after year.
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