Table of Contents
Crafting a searchable Instagram bio is like performing a magic trick, but instead of pulling rabbits out of hats, you’ll be summoning followers with just the right combination of wit, charm, and strategically placed keywords. Ready to go down the rabbit hole, then?
Craft A (crafty) Headline
Your Instagram headline is the first thing people see when they visit your Instagram profile. It should succinctly summarize your brand, personality, or niche.
A compelling headline instantly grabs attention and gives visitors a clear idea of what to expect from your content. Be creative, authentic, and choose words that resonate with your target audience.
Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from this drink brand @innocent.
No one is forgetting this one.
Profile Picture Is A Must😎
Your profile picture is a visual representation of your brand and plays a significant role in creating a lasting impression. Opt for a high-quality, recognizable image that reflects your brand’s essence or your personal identity.
Top tip: Consistency is key, so try to use the same profile picture across all your social media platforms for brand recognition, preferably the company logo. This also helps with brand consistency and builds trust.
Or, you could just do it like @themrspedersen, her profile photo is a bright and bold background color with her headshot at the center (she’s amking sure you only look at her).
Her Instagram profile photo perfectly complements her vibrant feed. Even her Instagram highlights have vivid backgrounds that show a theme consistency.
Strategize Keyword Placement
Keywords are the foundation of a searchable bio. Identify relevant keywords related to your niche, industry, or personal brand. Incorporate these keywords naturally throughout your bio, including in your name, username, and bio description. By doing so, you increase the chances of appearing in search results when users look for specific topics.
For example, you know you can rely on @Jen Pistor for slow fashion tips!
# Embrace Hashtags #
Hashtags are powerful tools for increasing the discoverability of your Instagram bio. Research popular and relevant hashtags within your niche and incorporate them into your bio. These hashtags allow users to find your profile when searching for specific topics or interests. Strike a balance between using popular hashtags and more niche-specific ones to optimize your bio’s reach.
You could use a branded hashtag to collect user-generated content like @Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.
Love Those Emojis 😍
Emojis add visual appeal to your bio and can convey emotions and messages with a single character. They make your bio more engaging and memorable. Additionally, certain emojis can be used as visual representations of keywords, giving your bio an extra boost in search results.
Emojis are similar to ethical cheating (what?)
They are there when words fall short.
Here’s @forever21.
Don’t Forget To Call (To Action) 📞
A compelling call-to-action in your bio can encourage users to take a specific action, such as visiting your website, subscribing to your newsletter, or following a dedicated hashtag.
This not only enhances user engagement but also provides another avenue for people to discover your content. Now, Instagram only gives you one link on your profile, so it’s a good idea to use it. Remember, opportunity doesn’t knock twice.
@Dawn Nicole has done it well. She’s got her location, CTA and profile picture on point.
Aesthetic Story Highlights
Design a cohesive set of cover art for your highlights. This can elevate your brand aesthetic and bring together all your content for a clean, crisp look whilst giving a quick preview of everything your brand offers.
We love @Amy’s story highlight covers.
And she’s using the hashtags, motivating you to do your best and really engaging with her audiences – in true marketer fashion.
Remember to sprinkle in those keywords, summon your creativity, and let your personality shine through. May your bio be searchable, your followers be plentiful, and your Instagram journey be nothing short of enchanting.🙏