Beauty Mogul James Charles has debuted his new YouTube Originals Series ‘Instant Influencer’ amid the COVID-19 pandemic, to 200,000 live viewers on YouTube.
#INSTANTINFLUENCER EPISODE 1 IS OFFICIALLY LIVE!
The Competition Begins… palette Who will take home $50,000 and become a beauty superstar? https://t.co/z1uekrtVNY pic.twitter.com/MmC92wHUAU— James Charles (@jamescharles) April 24, 2020
Teaming up with Paris Hilton and Anastasia Beverly Hills president Norvina, the YouTuber chose six budding influencers, out of the thousands that applied, mentoring them in the ways of being a beauty guru.
200,000 fans tuned in for the first edition of the show, with James admitting in a tweet: ‘I’m tearing up.’
Two hundred THOUSAND people are currently watching the #InstantInfluencer premiere… I’m tearing up
— James Charles (@jamescharles) April 24, 2020
Episode one of the competition series, whose goal is to unearth the next big beauty influencer, introduced the six contestants — Benny Cerra, Ashley Strong, Christian Perez, Kailin Chase, Britany Renteria, and Gabriel Garcia — as well as what’s at stake: a $50,000 grand prize, a $10,000 lighting and videography package, as well as a collaboration with Charles on his channel, which now counts a staggering 18.2 million subscribers.
Watch the premiere of Instant Influencer below!
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