Chances are even if you’ve tried to avoid the Gen Z TikTok world, the content has made its way to your other social media platforms rendering your efforts useless.
TikTok has taken the social media world by storm as short form video content feeds the needs of most people who are online to have a good time and not necessarily commit to watching a 10 minute video (good time, not a long time)Â
As COVID-19 lockdowns are implemented globally, TikTok has found its way into almost everyone’s lives and has influenced the way we dance and even cook (hello banana bread!)
TikTok creators are now bonafide Gen Z celebrities and some of them (the most famous of the bunch) have teamed up to form what is known as Hype House.
If you’re left in the dark, allow us to shed some light. What exactly is the Hype House and who’s in it?Â
It’s a content creator collective, naturally, but it’s also a physical location (a mansion in Los Angeles).Â
The whole point of Hype House is to give content creators a physical location where they can come together to shoot videos for TikTok, YouTube and Instagram and promote each other’s platforms and personal brands, which apparently works super well, considering the collective itself already has over 14 million followers on TikTok and over 4 million on Instagram.
According to Cosmopolitan, Hype House is the home *so to speak* of more than a dozen TikTokers—some of whom live there full-time and some of whom just crash when they’re in town. Members include: Charli D’Amelio, Dixie D’Amelio, Chase Hudson (aka Lil Huddy), Connor Yates, Alex Warren, Addison Rae, Avani Gregg, Wyatt Xavier, Daisy Keech, Ryland Storms, Nick Austin, Ondreaz Lopez, Tony Lopez, Kouvr Annon, Thomas Petrou, Calvin Goldby, James Wright, Jack Wright, and Patrick Huston.
What are the rules of the hype house?Â
The members say that it’s not a party house, anything broken must be replaced and of course, you MUST create content.Â
@thehypehouse Tik tok keeps taking this down ##believeit @alexwaarren @k0uvr
What are your thoughts on this content creator mini mafia?
Let us know in the comments below!