New feature alert
The Head of Instagram, Adam Mosseri took to the platform to upload a Reel explaining how he wants “Instagram to be the best place for creators to make a living” and tells us exactly how they are going to achieve that with the new creator features.
Adam explains that Instagram will be creating a whole suite of different ways for creators to make money using the social media platform, as every creator has a different way of making money.
Some of the new features were already announced and they were adaptations to:
- Creator Marketplace
- Improvement to Reels
- NFT expansion
- 0 fees from creators
Creator Marketplace
“The marketplace is a multi-billion-dollar industry on Instagram” says Adam. He then goes on to talk about what the new creator marketplace is. It is ultimately a place where “creators can find brands, and brands can find creators” to be able to collaborate.
Improvements to Reels
You will now be able to “cross-post your Reels to Facebook.” This means you will now be eligible to use all the creator monetisation tools that Facebook offers “specifically things like overlay ads and Facebook bonuses.” To read more about Reels and how to get the best out of your Reels, click here.
Expanding NFTS
The introduction to NFTs was created in the US only, but will now be expanding across the world. With the NFT space becoming popular, the future of NFT could be in social media as more initiatives are being released. Instagram isn’t the only social media platform exploring NFT, but other platforms are grabbing people’s attention with it.
No Fees
For all of the creator tools that you can use on Instagram, they are extending the time of taking 0 fees from creators. At first, the extension was going to be till the end of 2022, but now Instagram will be extending it till the end of 2023.
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