In a recent internal overview carried out by Facebook’s cheif Tom Alison, Meta hopes to incorporate more AI-recommended content into Facebook feeds.
Much like TikTok’s algorithm, this will be pushed by popular content and overall engagement on the platform, as opposed to a user’s personal connections.
Straight from Facebook
This overview that was published by The Verge, reports that Meta states:
The Home experience will balance both connected content and unconnected content. We’re working to clean up top-of-feed and make it just as easy to see Stories from friends as it is to discover new content in Reels.
We’re also exploring a Community Panel to give direct access to the communities you care about most. Finally, we’re testing a product to give you predictable access to your connected Feed, with the ability to sort in chronological order and filter by Groups, Pages, and Friends. Internally we call this “Mr. T” and I’m excited about the progress the team is making.”
Like TikTok, Facebook’s main feed will begin extensively recommending posts irrespective of where they originate from.
Since Instagram has already begun to resemble TikTok with its emphasis on Reels, executives believe that a similar approach to Facebook will overcome the app’s steady decline and foreseeably entice young users once again.
Alison stated, “What we’re really finding is that people want to connect over content” and therefore the platform is hoping to place content of interest in the hands of users to spark conversations in-app as opposed to moving these conversations to third-party platforms.
He further went on to mention, “if executed well, investing in our discovery engine will enhance people’s ability to connect.”
In the company’s shift into AI, Alison’s teams are actively working on a new project dubbed “Mr. T” within Facebook, which allows users to access a chronological order of their connected Feed categorized by friends they are following, pages and also groups.
Identifying new trends and aggressively copying their basic functionalities has been a successful strategy in the past for Facebook.
We first witnessed this with Snapchat & more recently with Stories taken from Instagram.
It will be interesting to see how exactly the social media network hopes to revive itself and adapt to becoming more desirable with younger users once again.
Do you still use Facebook? Let us know on Twitter @itpliveme.