Bloomingdale’s, also known as the hub of luxury brands, introduced on March 1 the launch of their new beauty loyalty program. While this isn’t the brand’s first rewards program, their team has done a great job at upgrading the one that’s already there by adding an extra tier of benefits and allowing shoppers to reach new levels without the need to use their Bloomingdale’s credit card.
To announce the update, Bloomingdale’s Middle East featured a few influencers from the region in a short playful video on their social media platforms, including the Lebanese-born Maya Ahmad and Jessica Kahawaty.
Maya Ahmad for one is the perfect candidate to be a part of this Beauty in Bloomie’s campaign. She is a renowned makeup artist with 1.2 million followers who started her career and grew on social media, only to become a trusted source for all things makeup, fashion, and beauty tips.
Jessica Kahawaty is another figure that can spread the brand’s new message to her wide audience that consists of 1.1 million fans. The Lebanese-Australian model often lands beauty deals with major brands who see her as a middle eastern figure who has built a following base that has given her an influential voice.
Influencer marketing strikes again with this campaign. Once more, massive brands are choosing influencers to convey messages to a specific audience in a specific area for them and this pair does the job perfectly.