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Evolution and decline
After two decades as the gaming industry’s pinnacle event, the Electronic Entertainment Expo faces its final curtain call. For gamers, E3 was a blend of Christmas and the Super Bowl, delivering trailers, press conferences, and excitement. The recent announcement by the Entertainment Software Association (ESA) marks the end of this era, triggering varied emotional responses within the industry.
The unraveling of E3
The decline was gradual but inevitable. Digital alternatives, like Nintendo Directs, allowed publishers to make announcements independently, eroding the need for traditional press conferences. Major companies like EA and Sony departing from the expo signaled a shift that the ESA couldn’t recover from. The expo struggled throughout the late 2010s, exacerbated by the accidental leak of journalists’ personal data in 2019.
Challenges in 2020
The turning point came in 2020, a tumultuous year. Sony withdrew, and the pandemic forced it’s shutdown. Concurrently, Geoff Keighley distanced himself, introducing Summer Game Fest as a digital alternative. E3’s attempt at a digital event in 2021 faltered, amplifying its struggles. The 2022 cancellation became the final nail in the coffin.
Reflecting on legacy
While some may bid farewell with “good riddance,” acknowledging its failure to adapt to the digital age, its impact remains undeniable. The expo wasn’t just a fan showcase; it played a pivotal role in business and marketing for developers. The absence of in-person networking opportunities leaves a void that must be addressed for the industry’s well-being.
Future hopes
As gaming news delivery shifts with individual live streams, the absence of E3 alters how players consume information. The conventions structured approach provided a comprehensive overview, leaving a void in the gaming community. Despite its flaws, E3 was a pressure valve that regulated hype and instilled patience in fans. As E3 bows out, the hope is for a future event to emerge, uniting the industry and inspiring dreams, much like E3 did for many, nearly two decades ago.
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