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Around the world, millions of people are celebrating International Women’s Day this 2023. The day symbolises the triumphs women have achieved in order to fight for gender equality in the world. Over the years, there has been a substantial progression toward gender neutrality, however, there is still much work to be done.
Over the years, brands have used this day to create awareness of women’s day as well as the power of women. There is huge marketing that is done around women’s day which is a positive step in building a better future for the next generation. Below is a list of 10 campaigns from around the world and over the years that have created an impact on both men and women to drive positive change.
Dove – Reverse Self | Have #SelfTalk
Fenty Beauty by Rihanna
Adidas – Impossible Is Nothing
Nike | One Day We Won’t Need This Day
MAC – What’s Your Thing?
Rare Beauty by Selena Gomez #IAmRare
Netflix | International Women’s Day
Vivo India
BIBA | Change The Convention
Vodafone | Raising Voices
Which is your favourite women’s day campaign? Let us know by tweeting us @itpliveme.
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